Uploaded April 2021 | Updated September 2026, 2 hours ago
Perhaps no modern character from TV or film is more enthralled with architects than George Costanza from Seinfeld. And, let’s be honest here, how many architects chose the profession in order to say those words, “I am an Architect?” Well, what if George was an architect? What kind of architect would he be? In this episode, Stewart breaks down scenes from Seinfeld in order to piece together the kind of architect he really wants to be. Using seven exhibits and a lawyerly argument, he builds his case around this most pressing 'what if' scenario. Exhibits range from Goerge’s overt references, like his claim to have designed the addition to the Guggenheim, to a more psychological assessment of his proclivities for cozy, velvet-lined spaces and concluding with his fascination for pretending in the first place.
CREDITS: Notes drawn by Allison Newmeyer
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FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
#GeorgeCostanza #Architecture #AprilFools
Perhaps no modern character from TV or film is more enthralled with architects than George Costanza from Seinfeld. And, let’s be honest here, how many architects chose the profession in order to say those words, “I am an Architect?” Well, what if George was an architect? What kind of architect would he be? In this episode, Stewart breaks down scenes from Seinfeld in order to piece together the kind of architect he really wants to be. Using seven exhibits and a lawyerly argument, he builds his case around this most pressing 'what if' scenario. Exhibits range from Goerge’s overt references, like his claim to have designed the addition to the Guggenheim, to a more psychological assessment of his proclivities for cozy, velvet-lined spaces and concluding with his fascination for pretending in the first place.
CREDITS: Notes drawn by Allison Newmeyer
__
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
#GeorgeCostanza #Architecture #AprilFools
 — filming location
Description
Strip malls aren’t exactly beloved in architectural circles, but they’re far from dead—and they’re more beneficial than most of us realize. In this video, we explore why these unassuming roadside plazas are suddenly hot real estate investments and how their simple, adaptable designs have helped small businesses and immigrant communities thrive. We also dive into the hidden potential of strip malls, from vibrant local entrepreneurship to innovative redevelopment projects, and question whether we should really be so quick to write them off.
Key Points
1. A Surprising Real Estate Comeback: Big investors snapping up these properties, fueling a wave of strip mall revivals.
2. The World’s First Strip Mall: Market Square and the design ideas that led to our modern open-air centers.
3. Flexible Shells & Local Entrepreneurship: Why “basic” buildings and cheap space empower small businesses, especially in diverse urban areas.
4. Innovative Redesigns & Co-op Models: Examples of developers pairing affordable housing with retail—and communities buying strip malls to keep local wealth local.
5. Cautionary Tales: When “lifestyle centers” try to mimic old towns, but remain private enclaves with mismatched priorities.
#StripMalls #UrbanDesign #Architecture #Retail #CommunityDevelopment #Entrepreneurship #UrbanPlanning #LocalBusiness
Membership
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About the Channel
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.
About Me
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.
Contact
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: https://designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/
Attributions
Stock video and imagery provided by Getty Images, Storyblocks, and Shutterstock.
Music provided by Epidemic Sound and includes music from Chromatic by Tom Fox
https://www.youtube.com/@tomfoxcatalog
#architecture #urbandesign The Perfectly Optimized Building for Late Capitalism](https://i.ytimg.com/vi/SzbkOMr6eow/mqdefault.jpg)
![Inside Mies van der Rohes LOST House in Wyoming [Resor House]
The Resor House was a hugely pivotal project for Mies van der Rohe, in both his life, and his career. It was his first commission in the United States and prior to landing in Chicago, he lived for two months on the site of the house near Jackson Hole, Wyoming. Its design was unique for Mies in its rural landscape setting and material choices, mainly its wood-clad exterior and interior. While it was never constructed due to cost overruns, the design documents and working models were collected by MoMA in NY, where the client, Helen Resor was on the Board of Directors. This video traces a digital reconstruction of the house — using those archival documents — to serve as the subject of an in depth tour and analysis. What sorts of discoveries are to be found inside this unbuilt masterpiece?
Link to Explore
https://api2.enscape3d.com/v1/view/fd28ef2f-66b4-4f4d-8789-4b94e68e39aa
**Become a member to download the 3D file**
https://www.youtube.com/channel/UCYAm24PkejQR2xMgJgn7xwg/join
Chapters
00:00 Introduction
01:46 Timeline
04:39 Analysis
07:56 3D Modeling
08:40 Exploration
11:34 Takeaways
About the Channel
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.
About Stewart
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.
Links
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: https://designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/ Inside Mies van der Rohes LOST House in Wyoming [Resor House]](https://i.ytimg.com/vi/TCT3Um-ozFE/mqdefault.jpg)








