Identifying Target Consumers and Pricing for Locally Grown Flowers @usuextension
Identifying Target Consumers and Pricing for Locally Grown Flowers  @usuextension
Uploaded March 2026 | Updated September 2026, 1 day ago
Kynda Curtis is a Professor and Extension Specialist in the Department of Applied Economics at Utah State University (USU). She received her PhD in Economics from Washington State University in 2003. Her research interests include agriculture/food marketing, direct-to-consumer marketing, as well as consumer demand for value-added, specialty, and differentiated foods. As an Extension Specialist, Dr. Curtis assists small-scale growers in developing new markets for their products and assessing the feasibility of new food products and value-added processes.
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Utah State University Extension |

Identifying Target Consumers and Pricing for Locally Grown Flowers

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