Uploaded July 2025 | Updated September 2026, 14 hours ago
Let’s face it: ideas are a dime a dozen. Just about anyone can come up with a clever app, a market opportunity, or a product pitch over coffee. But building a real company? That’s the hard part. In her new book After the Idea: What It Really Takes to Create and Scale a Startup (geni.us/PGRbQ) , Harvard Business School faculty member Julia Austin offers a rare, behind-the-scenes look at what it really takes to turn inspiration into a functioning business—and stay sane along the way.
📱 Follow The Next Big Idea Daily on Apple Podcasts (podcasts.apple.com/us/podcast/the-next-big-idea-daily/id1666681752) , Spotify (open.spotify.com/show/1h6s4GXR7orZV1HDaQm3CA?si=7cfbcba76a754a58) , or wherever you listen (https://episodes.fm/1666681752)
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Let’s face it: ideas are a dime a dozen. Just about anyone can come up with a clever app, a market opportunity, or a product pitch over coffee. But building a real company? That’s the hard part. In her new book After the Idea: What It Really Takes to Create and Scale a Startup (geni.us/PGRbQ) , Harvard Business School faculty member Julia Austin offers a rare, behind-the-scenes look at what it really takes to turn inspiration into a functioning business—and stay sane along the way.
📱 Follow The Next Big Idea Daily on Apple Podcasts (podcasts.apple.com/us/podcast/the-next-big-idea-daily/id1666681752) , Spotify (open.spotify.com/show/1h6s4GXR7orZV1HDaQm3CA?si=7cfbcba76a754a58) , or wherever you listen (https://episodes.fm/1666681752)
📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter (bookoftheday.nextbigideaclub.com/?utm_source=nbidaily&utm_medium=shownotes)
