Uploaded September 2022 | Updated September 2026, 1 week ago
i-D meets the women behind four of London’s most visionary independent brands – Chopova Lowena’s Emma Chopova and Laura Lowena, Feben, Masha Popova and Sinéad O’Dwyer. In the run-up to their debut shows on the London Fashion Week schedule, they discuss their respective journeys, and what it really takes to make it in the notoriously tough fashion capital.
Emma and Laura give us the lowdown on the story behind their viral carabiner skirts, and why ethical business practices are paramount for today’s young designers. Masha demonstrates her artisanal approach to working with denim, and shares how endorsements from celebrities like Dua Lipa have affected her brand. Feben discusses how she uses fashion as a vehicle for a higher, community-oriented purpose. Sinéad unpacks her autobiographical design process, and her mission to challenge fashion’s exclusionary sizing standards.A global platform for emerging talent, i-D celebrates fashion, culture, individuality and youth.
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i-D celebrates fashion, culture, individuality and youth. Our channel highlights unique and diverse perspectives to allow for more inclusivity within fashion and youth culture. i-D offers access to the most inspiring names in fashion and explores everything from high-end couture to underground style scenes.
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#fashionweek #fashion #design
i-D meets the women behind four of London’s most visionary independent brands – Chopova Lowena’s Emma Chopova and Laura Lowena, Feben, Masha Popova and Sinéad O’Dwyer. In the run-up to their debut shows on the London Fashion Week schedule, they discuss their respective journeys, and what it really takes to make it in the notoriously tough fashion capital.
Emma and Laura give us the lowdown on the story behind their viral carabiner skirts, and why ethical business practices are paramount for today’s young designers. Masha demonstrates her artisanal approach to working with denim, and shares how endorsements from celebrities like Dua Lipa have affected her brand. Feben discusses how she uses fashion as a vehicle for a higher, community-oriented purpose. Sinéad unpacks her autobiographical design process, and her mission to challenge fashion’s exclusionary sizing standards.A global platform for emerging talent, i-D celebrates fashion, culture, individuality and youth.
_____
i-D celebrates fashion, culture, individuality and youth. Our channel highlights unique and diverse perspectives to allow for more inclusivity within fashion and youth culture. i-D offers access to the most inspiring names in fashion and explores everything from high-end couture to underground style scenes.
Subscribe to i-D for more:
www.youtube.com/channel/UC9ISPZsMaBi5...
Follow i-D:
YouTube bit.ly/Subscribe-to-iD
Instagram: instagram.com/i_D
Twitter twitter.com/i_D
Facebook: facebook.com/iDmagazineofficial
Pinterest: pinterest.com/i_D
Tumblr: i-donline.tumblr.com
Soundcloud: soundcloud.com/i-d-online-1
More videos from the VICE network: fb.com/vicevideos
#fashionweek #fashion #design
