Uploaded March 2026 | Updated September 2026, 2 hours ago
According to Ico Maly, people who own and control online platforms — think for instance of Mark Zuckerberg and Elon Musk — have ideological power over these online platforms, since they decide how these platforms are coded, and what their ultimate aims are. The ideological ideas of platform owners become visible not only in the designs, discourses, and affordances of these platforms, but also, for instance, in their policies. As such, the ideological power of the owners of online platforms can be critically analyzed.
According to Ico Maly, people who own and control online platforms — think for instance of Mark Zuckerberg and Elon Musk — have ideological power over these online platforms, since they decide how these platforms are coded, and what their ultimate aims are. The ideological ideas of platform owners become visible not only in the designs, discourses, and affordances of these platforms, but also, for instance, in their policies. As such, the ideological power of the owners of online platforms can be critically analyzed.
