Ibotta Elevates Cashback Rewards with Databricks and AI-Powered Insights @Databricks
Ibotta Elevates Cashback Rewards with Databricks and AI-Powered Insights  @Databricks
Uploaded January 2026 | Updated September 2026, 2 weeks ago
Ibotta is a digital rewards platform that offers cash back on everyday purchases through a direct-to-consumer experience, where shoppers discover promotions and redeem them at the stores of their choice. Before Databricks, Ibotta managed a complex and expensive stack, so the team consolidated multiple tools into the Databricks Platform, creating a one-stop shop for the capabilities they use most.

With Databricks Vector Search, Ibotta enhanced offer relevance, resulting in a 16% increase in engagement from search results and a 60% reduction in latency. Governance with Unity Catalog keeps data from multiple partners isolated and accessible only for appropriate use cases, while capabilities like Genie, Lakeflow Jobs, feature store, Feature Serving, and Model Serving democratize data and AI, enabling teams with varying skill levels to work faster and more effectively.


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Ibotta Elevates Cashback Rewards with Databricks and AI-Powered Insights

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