Uploaded October 2024 | Updated September 2026, 2 weeks ago
Making @off---white's debut at New York fashion week with the SS25 “Duty Free” collection, Dazed editor-in-chief and Off-White creative director IB Kamara placed both his and Off-White’s diverse international influences centre-stage. Delving into these inspirations behind the collection in the video above, Kamara explains how “growing up in Sierra Leone, there’s always this feeling of winning the lottery and moving to America, [it’s] seen as this sort of paradise. But, actually, when you go to America it’s real-life, so the clothes are quite practical, too.”
This creative dialogue between America, the home of late Off-White founder Virgil Abloh, and Africa, where Kamara was born, is woven throughout the show. “I was inspired by African drip and studied the traditional ways that women wrap their waists in East Africa,” Kamara says of the collection, “But then there’s this georgette [fabric] inside as a layer and this sportswear hoodie language merging into the Africa drip.”
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Dazed is a youth and pop culture publication covering fearless fashion, music, art, film, politics and ideas from 1991 to today’s bleeding edge. As the magazine continues to evolve, our channel is a place to explore visionary ideas, unexpected collaborations and iconic storytelling through fun, original programming including series, tutorials, short films and insightful documentaries. Tapping into a new global optimism and inspired by the pop trailblazers that made Dazed possible, we spotlight the new youth movements making permanent positive change. Declare Independence.
#Dazed #IBKamara #OffWhite #VirgilAbloh
Making @off---white's debut at New York fashion week with the SS25 “Duty Free” collection, Dazed editor-in-chief and Off-White creative director IB Kamara placed both his and Off-White’s diverse international influences centre-stage. Delving into these inspirations behind the collection in the video above, Kamara explains how “growing up in Sierra Leone, there’s always this feeling of winning the lottery and moving to America, [it’s] seen as this sort of paradise. But, actually, when you go to America it’s real-life, so the clothes are quite practical, too.”
This creative dialogue between America, the home of late Off-White founder Virgil Abloh, and Africa, where Kamara was born, is woven throughout the show. “I was inspired by African drip and studied the traditional ways that women wrap their waists in East Africa,” Kamara says of the collection, “But then there’s this georgette [fabric] inside as a layer and this sportswear hoodie language merging into the Africa drip.”
Subscribe to Dazed: dazd.co/2RHsRLa
JOIN DAZED
Web: dazeddigital.com
Twitter: twitter.com/Dazed
Facebook: https://www.facebook.com/DazedandConf...
Instagram: instagram.com/dazed
Pinterest: https://www.pinterest.co.uk/dazedmaga...
ABOUT DAZED
Dazed is a youth and pop culture publication covering fearless fashion, music, art, film, politics and ideas from 1991 to today’s bleeding edge. As the magazine continues to evolve, our channel is a place to explore visionary ideas, unexpected collaborations and iconic storytelling through fun, original programming including series, tutorials, short films and insightful documentaries. Tapping into a new global optimism and inspired by the pop trailblazers that made Dazed possible, we spotlight the new youth movements making permanent positive change. Declare Independence.
#Dazed #IBKamara #OffWhite #VirgilAbloh
