Uploaded November 2025 | Updated September 2026, 3 weeks ago

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Ian Lara explains how he writes cultural material that lands in any room. He avoids inside-baseball, pressure-tests bits in cities that know the references and in places that do not, and keeps the standard simple: if no one knew the culture, would they still get the joke. He is Afro Latino and first-gen, yet he refuses the box of being the “Latino guy,” choosing stories and angles from real life that anyone can follow. There is also a practical filter you can steal today: build the joke in New York, then see if it works in Utah, keep it if both crowds get it.

Full interview: youtube.com/watch?v=Kjr69bx3Ht8

Watch Ian’s new special “Material Boy”: youtube.com/watch?v=ioYYlx0rt4Q

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