Uploaded March 2026 | Updated September 2026, 1 day ago
In today’s episode, I’m sat down with Aimee Smale, founder of Odd Muse. Aimee has grown her fashion brand from London and how has expanded globally to the USA with a flagship store in New York City, to now a store in Dubai too. Having faced many challenges along the way, maybe it's time to hire a CEO to take the brand to the next level. Stay tuned to hear the whole story and understand her mindset.
Join Revolut business with CEOCAST and earn £200 if you add money to your account by 31/03/2026! Sign up using the link below:
revolut.com/rb/ceocast/aimee/yt
Improve your health and life with Sunna Supplements, our official partner. Use code 'CEOCAST' at checkout for 10% off your order:
sunnasupplements.com
Follow CEOCAST On All Platforms Here!
Instagram: instagram.com/ceocast
Youtube: youtube.com/ceocast
Follow Raheem Here:
instagram.com/raheemka
@MrCEOX
Follow Aimee Here:
instagram.com/aimeesmalex
Check out Odd Muse Here:
instagram.com/oddmuselondon
oddmuse.co.uk
______________________________________________________
Listen to the audio version whilst on the go on Apple Podcasts and Spotify!
"THE CEO CAST"
Spotify: open.spotify.com/show/2HU7OJ8qn0cSEU7Ok334Pn
Apple Podcast: podcasts.apple.com/gb/podcast/the-ceocast/id1493736134
Work with us/collaborations:
info@theceocast.com
00:00 Introduction & Recap of Past Growth
01:11 Scaling the Business: Stores and Team Expansion
05:20 Biggest Lessons from Rapid Growth
09:20 Managing Global Operations and Trade Days
13:20 Navigating Challenges: Revenue, Stores, and Mistakes
17:20 US Expansion: Tariffs, Panic, and Recovery
21:00 Dubai Store Experience and Learning from Setbacks
25:00 Creating Experiences: From E-Commerce to In-Person Retail
29:00 Brand Positioning and Fashion Weeks
32:00 Founder in the Forefront: Content Evolution
35:30 Delegation, Senior Management, and Personal Brand
39:00 Reflections on Moving and Work-Life Balance
41:00 Choosing New York and Strategic Store Locations
43:20 Looking to the Future: Goals and New Ventures
46:00 Realities Behind the Scenes: Social Media Pressure
49:00 Final Thoughts & Podcast Outro
In today’s episode, I’m sat down with Aimee Smale, founder of Odd Muse. Aimee has grown her fashion brand from London and how has expanded globally to the USA with a flagship store in New York City, to now a store in Dubai too. Having faced many challenges along the way, maybe it's time to hire a CEO to take the brand to the next level. Stay tuned to hear the whole story and understand her mindset.
Join Revolut business with CEOCAST and earn £200 if you add money to your account by 31/03/2026! Sign up using the link below:
revolut.com/rb/ceocast/aimee/yt
Improve your health and life with Sunna Supplements, our official partner. Use code 'CEOCAST' at checkout for 10% off your order:
sunnasupplements.com
Follow CEOCAST On All Platforms Here!
Instagram: instagram.com/ceocast
Youtube: youtube.com/ceocast
Follow Raheem Here:
instagram.com/raheemka
@MrCEOX
Follow Aimee Here:
instagram.com/aimeesmalex
Check out Odd Muse Here:
instagram.com/oddmuselondon
oddmuse.co.uk
______________________________________________________
Listen to the audio version whilst on the go on Apple Podcasts and Spotify!
"THE CEO CAST"
Spotify: open.spotify.com/show/2HU7OJ8qn0cSEU7Ok334Pn
Apple Podcast: podcasts.apple.com/gb/podcast/the-ceocast/id1493736134
Work with us/collaborations:
info@theceocast.com
00:00 Introduction & Recap of Past Growth
01:11 Scaling the Business: Stores and Team Expansion
05:20 Biggest Lessons from Rapid Growth
09:20 Managing Global Operations and Trade Days
13:20 Navigating Challenges: Revenue, Stores, and Mistakes
17:20 US Expansion: Tariffs, Panic, and Recovery
21:00 Dubai Store Experience and Learning from Setbacks
25:00 Creating Experiences: From E-Commerce to In-Person Retail
29:00 Brand Positioning and Fashion Weeks
32:00 Founder in the Forefront: Content Evolution
35:30 Delegation, Senior Management, and Personal Brand
39:00 Reflections on Moving and Work-Life Balance
41:00 Choosing New York and Strategic Store Locations
43:20 Looking to the Future: Goals and New Ventures
46:00 Realities Behind the Scenes: Social Media Pressure
49:00 Final Thoughts & Podcast Outro
