Uploaded January 2025 | Updated September 2026, 3 weeks ago
As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year.
November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling super proud of myself and excited for what 2025 will hold.
00:35 intro
01:46 why I share my income report
02:25 My 8 revenue streams
11:56 income vs expenses
22:03 Q1 breakdown
24:10 Q2 breakdown
24:48 Q3 breakdown
29:01Q4 breakdown & huge revenue drop
39:02 Key lessons from 2024
xx
Ellen
β‘οΈ NEW FREE WEBINAR
How to become a freelance social media manager and be your own boss in 2025: ellenmackenzie.com/freewebinar
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π» //LINKS// π»
Podcast on buying a house: pod.link/1576083467/episode/83485b801e1f31ac58d8febbded0e3eb
Last year's income report: pod.link/1576083467/episode/af06cb1daa58f371846a3b92759a6400
Tech and gear: ellenmackenzie.com/tools
π Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798
π² //SOCIAL MEDIA LINKS// π
Instagram:
instagram.com/ellenmackenziee
instagram.com/tardaeda
Tiktok:
tiktok.com/@ellenmackenzieee
tiktok.com/@tardaeda
π©βπ» Ellenβs business: ellenmackenzie.com
π§ Sponsorship enquiries: ellen@dishingupdigital.com
DISCLAIMER: This video is not sponsored.
As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year.
November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling super proud of myself and excited for what 2025 will hold.
00:35 intro
01:46 why I share my income report
02:25 My 8 revenue streams
11:56 income vs expenses
22:03 Q1 breakdown
24:10 Q2 breakdown
24:48 Q3 breakdown
29:01Q4 breakdown & huge revenue drop
39:02 Key lessons from 2024
xx
Ellen
β‘οΈ NEW FREE WEBINAR
How to become a freelance social media manager and be your own boss in 2025: ellenmackenzie.com/freewebinar
--------------------------------------------------------------------------
π» //LINKS// π»
Podcast on buying a house: pod.link/1576083467/episode/83485b801e1f31ac58d8febbded0e3eb
Last year's income report: pod.link/1576083467/episode/af06cb1daa58f371846a3b92759a6400
Tech and gear: ellenmackenzie.com/tools
π Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798
π² //SOCIAL MEDIA LINKS// π
Instagram:
instagram.com/ellenmackenziee
instagram.com/tardaeda
Tiktok:
tiktok.com/@ellenmackenzieee
tiktok.com/@tardaeda
π©βπ» Ellenβs business: ellenmackenzie.com
π§ Sponsorship enquiries: ellen@dishingupdigital.com
DISCLAIMER: This video is not sponsored.










