I CREATED A BRAND NEW FRAGRANCE… AND IT DEBUTS AT SCENTFEST SF @ThePerfumeGuy
I CREATED A BRAND NEW FRAGRANCE… AND IT DEBUTS AT SCENTFEST SF  @ThePerfumeGuy
Uploaded May 2026 | Updated September 2026, 2 weeks ago
I CREATED A BRAND NEW FRAGRANCE… AND IT DEBUTS AT SCENTFEST SF

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My Next Fragrance Collaboration Is Finally Launching… and it’s debuting next month at ScentFest SF in very limited quantities before the official Autumn release.

In this video, I reveal the inspiration behind the fragrance, why the launch took nearly four years to happen, and how this project actually started before Jusbox Fifty Four. This new fragrance is inspired by two cities connected through culture, atmosphere, ingredients, flowers, and memories. It’s also the beginning of a full fragrance trilogy.

Expect a deep dive into:
• The creative inspiration behind the fragrance
• Cannabis, citrus, white florals, gourmand notes, custard, caramelized cashews, woods, musks, and more
• Why the scent evolves from green and fresh into creamy gourmand territory
• How this fragrance compares to Jusbox 54
• Details about the upcoming second and third fragrances in the trilogy
• Exclusive launch details for ScentFest SF attendees

This fragrance was created with an indie artisan perfumer, and everything is handcrafted in small batches, which is one of the reasons the process took so long. But now it’s finally happening.

If you’ll be attending ScentFest SF, you’ll have the chance to smell and purchase it before the official launch later this year.

Tickets & Info: ScentFest SF: scentfestsf.com

What do you think of the note breakdown and inspiration behind this fragrance? Let me know in the comments.

00:00 INTRO + New Fragrance Collaboration Announcement
00:56 Why The Fragrance Took Nearly 4 Years To Launch
02:28 Notes, Inspiration & Scent Profile Breakdown
08:43 ScentFest SF Launch Details + Future Trilogy Plans
13:33 Jusbox 54, Costume National & Final Thoughts

DISCLAIMER: This video is self-funded and not sponsored. I may earn a small commission if you purchase through the links provided. Thank you for the support! All opinions are my own. Fragrance is personal, so always sample before you buy because what works for me might not work for you.

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▶️ Watch ScentFest SF Announcement Video here: youtu.be/DbhA4VuYyRM
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I CREATED A BRAND NEW FRAGRANCE… AND IT DEBUTS AT SCENTFEST SF

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