Uploaded August 2026 | Updated September 2026, 2 weeks ago

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What started as a fitness race in Germany is becoming a sports tourism phenomenon in Asia, attracting thousands of competitors and spectators.

Organizers see the region as a major growth market, with events drawing participants to Tokyo, Bangkok, Seoul and beyond.

Check here to read the full story:
https://s.nikkei.com/4wpT6q2

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