Hypothesis Testing in Statistics @Eigensteve
Hypothesis Testing in Statistics  @Eigensteve
Uploaded September 2025 | Updated September 2026, 1 week ago
Hypothesis testing is a powerful statistical technique, where you compute your confidence in a set of observations (data) given a hypothesized statistical model. Then, the hypothesis is either accepted or rejected based on the likelihood.

This video was produced at the University of Washington, and we acknowledge funding support from the Boeing Company

%%% CHAPTERS %%%
00:00 Intro
02:27 Problem Statement: Marketing A/B Testing
06:06 The Null & Alternative Hypotheses
09:48 Applying the CLT
11:42 The Hypothesis Testing Procedure
17:15 Computing the p Value
20:08 Interpreting the p Value
22:40 Statistical Significance
24:00 Outro
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Steve Brunton |

Hypothesis Testing in Statistics

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