Uploaded January 2023 | Updated September 2026, 2 weeks ago

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There's been three huge changes in the bike industry in the last month that point to tough times ahead. I'll cover Specialized cutting ambassadors, laying off employees, and Giant hiding their cutbacks.

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My Favorite Bike Shop - The Lost Co. - thelostco.com/dailymtbrider

Timestamps:
0:00 Intro
0:26 The Problem In The Bike Industry
0:54 Specialized Cuts Ambassadors
4:00 Specialized Lays Off Employees
5:07 Giant Is Hiding Their Cutbacks
7:57 The Conclusion - The Industry Is Tanking

#BikeMarket #BikeIndustry #DailyMTBRider