Uploaded March 2020 | Updated September 2026, 1 day ago

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The HUF Sound Series puts a spotlight on eclectic artists on the rise who are reshaping the culture through their music and individual style.⁠
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This season we’re highlighting Smino, a rapper from St. Louis, who’s melodic raps fused with a heavy influence from funk and soul, give him a futuristic sound that brings together fans from all walks of life.⁠
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Smino is the first featured artist of the year, seen here on a photoshoot for our Spring 20 collection. See more from Smino and shop the collection now: hufworldwide.com