Hue: Building an AI-Powered Foodie Social Network in Japan feat. Noriko Shindo #ep30 @ColorsofTechEntrepreneurship
Hue: Building an AI-Powered Foodie Social Network in Japan feat. Noriko Shindo #ep30  @ColorsofTechEntrepreneurship
Uploaded June 2024 | Updated September 2026, 3 days ago
In this 30th episode of Colors of Web3 & Entrepreneurship, Lam sits down with Noriko Shindo, the co-founder and COO of Hue, an AI tech startup based in Japan. Hue is a personalized foodie social network app that aims to help users discover new restaurants and culinary experiences tailored to their unique tastes.

Noriko shares her fascinating journey from working in various big corporations to embracing entrepreneurship and founding her first company focused on sustainable consumption in Japan. She then dives into the inspiration behind Hue, its unique features, and the challenges of building a taste-centric platform powered by AI.

Join Lam and Noriko as they explore the intersection of technology, food, and taste preferences, and uncover the potential of AI in revolutionizing the way we discover and experience culinary delights.

⌛ Timestamps
00:00:00 Episode trailer and intro
00:00:55 Noriko's background and journey to entrepreneurship
00:04:35 Noriko's 1st entrepreneurship journey
00:09:25 Noriko's time at Amazon and learnings as a product manager
00:15:41 Introduction to Hue and its mission
00:19:49 Hue's features and user experience
00:25:50 The AI and meaning behind Hue's personalization
00:28:48 Explore and exploit problem in computer science
00:33:52 Hue's spontaneous meeting and how this feature works in Japan
00:37:05 Some traction figures from Hue
00:41:47 A day in the life of a startup COO
00:43:26 Hue's future wine subscription service: Wine Story
00:54:10 Hue's fundraising activities
00:58:20 Advice for aspiring entrepreneurs
01:01:00 Where to follow and find Hue
01:02:34 Closing remarks and next episode preview

Follow Noriko and her company:
Her Twitter/X: https://x.com/PocoEgin
Her LinkedIn: linkedin.com/in/noriko-shindo
Hue website: yourhue.app
Wine story: winestorybox.com/en
Instagram: instagram.com/winestory_jp

My social media:
Twitter/X: ⁠twitter.com/LamWeb3⁠
LinkedIn: ⁠linkedin.com/in/lamweb3/⁠
Website: ⁠https://lamtrinh.xyz⁠
My latest article: lamweb3.substack.com/p/the-importance-of-decentralized-science

If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!

#entrepreneurship #foodie #startup #ai #network
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Hue: Building an AI-Powered Foodie Social Network in Japan feat. Noriko Shindo #ep30

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