Uploaded February 2025 | Updated September 2026, 2 weeks ago
In this episode of Funnel Vision Benn Moore, VP Product Marketing and Charlie Gilbert, VP Marketing Communications at Volt discuss building a brand and product marketing function at one of the hottest fintech startups in the UK.
Discover how Volt's content and product marketing strategies coalesce to create a seamless experience, and what it means to be a truly product-first brand. Benn and Charlie share their insights on how their marketing strategy evolved from one primed to reach investors at the early stage of the company to one that must cater to multiple stakeholders, including end users via their partner network of global payment providers.
And, they outline how sometimes the right decision is in the actions you don’t take, how they knew it was time to bring in a dedicated product marketing leader, how they’re learning to effectively collaborate with sales, their thoughts on whether product marketing belongs with product or marketing, and why established players entering the same space can actually be positive for the business.
Timestamps
00:48 Meet the Guests: Charlie Gilbert and Benn Moore
03:30 Understanding Real-Time Payments and Open Banking
05:11 Challenges in B2B2C Marketing
06:41 Evolution of Volt's Marketing Strategy
10:42 Product Marketing and Consumer Behavior
20:40 Differentiating in a Noisy Market
26:20 Aligning Sales and Marketing Strategies
27:19 Tailoring Solutions for Different Verticals
28:15 The Importance of Speaking the Customer's Language
29:23 Feedback Loops and Continuous Improvement
29:44 Interdepartmental Alignment and Best Practices
32:27 Product Marketing: Placement and Impact
37:11 Navigating Competition and Market Dynamics
40:20 Exciting Future Plans for Vault
41:36 Personal Inspirations and Recommendations
48:15 Conclusion and Closing Remarks
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Benn’s LinkedIn profile — linkedin.com/in/benn-moore-97961973
Charlie’s LinkedIn profile — linkedin.com/in/charlie-gilbert
Marcel van Oust’s LinkedIn profile —
linkedin.com/in/marcelvanoost
Product Marketing Alliance — productmarketingalliance.com
Geoffrey Moore Crossing the Chasm — https://a.co/d/7aFWsIv
April Dunford Obviously Awesome — https://a.co/d/abZlgLa
David Hieatt’s LinkedIn - linkedin.com/in/davidhieatt
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
In this episode of Funnel Vision Benn Moore, VP Product Marketing and Charlie Gilbert, VP Marketing Communications at Volt discuss building a brand and product marketing function at one of the hottest fintech startups in the UK.
Discover how Volt's content and product marketing strategies coalesce to create a seamless experience, and what it means to be a truly product-first brand. Benn and Charlie share their insights on how their marketing strategy evolved from one primed to reach investors at the early stage of the company to one that must cater to multiple stakeholders, including end users via their partner network of global payment providers.
And, they outline how sometimes the right decision is in the actions you don’t take, how they knew it was time to bring in a dedicated product marketing leader, how they’re learning to effectively collaborate with sales, their thoughts on whether product marketing belongs with product or marketing, and why established players entering the same space can actually be positive for the business.
Timestamps
00:48 Meet the Guests: Charlie Gilbert and Benn Moore
03:30 Understanding Real-Time Payments and Open Banking
05:11 Challenges in B2B2C Marketing
06:41 Evolution of Volt's Marketing Strategy
10:42 Product Marketing and Consumer Behavior
20:40 Differentiating in a Noisy Market
26:20 Aligning Sales and Marketing Strategies
27:19 Tailoring Solutions for Different Verticals
28:15 The Importance of Speaking the Customer's Language
29:23 Feedback Loops and Continuous Improvement
29:44 Interdepartmental Alignment and Best Practices
32:27 Product Marketing: Placement and Impact
37:11 Navigating Competition and Market Dynamics
40:20 Exciting Future Plans for Vault
41:36 Personal Inspirations and Recommendations
48:15 Conclusion and Closing Remarks
About Funnel Vision
Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.
Resources
Explore marketing resources from Wix Studio:
wix.com/studio/marketing/resources
Learn more about Funnel Vision:
wix.com/studio/marketing/funnel-vision-podcast
Check out some of the content mentioned in the show:
Benn’s LinkedIn profile — linkedin.com/in/benn-moore-97961973
Charlie’s LinkedIn profile — linkedin.com/in/charlie-gilbert
Marcel van Oust’s LinkedIn profile —
linkedin.com/in/marcelvanoost
Product Marketing Alliance — productmarketingalliance.com
Geoffrey Moore Crossing the Chasm — https://a.co/d/7aFWsIv
April Dunford Obviously Awesome — https://a.co/d/abZlgLa
David Hieatt’s LinkedIn - linkedin.com/in/davidhieatt
Subscribe to our channel:
➔ youtube.com/@WixStudio?sub_confirmation=1
