Uploaded April 2025 | Updated September 2026, 2 weeks ago
For most people, a rainy day is just an inconvenience, but for New Orleans residents rain can mean something far more urgent — flooded streets, submerged cars and the unsettling question of whether today’s storm will be the one that upends their lives.
The need for an innovative climate tech solution is what made New Orleans the first city Verizon targeted for its new Verizon Disaster Resilience: Flood Sensor Initiative. In collaboration with technology startup Hyfi, the city of New Orleans, the Sewerage and Water Board of New Orleans and United Way of Southeast Louisiana (UWSELA), the flood sensor initiative utilizes Hyfi flood sensors that collect real-time data, transmitted over Verizon’s 5G network, and provides disaster preparedness workshops and resources for the community.
“Flooding is the most deadly and destructive of natural disasters,” says Hyfi CEO and Co-founder Brandon Wong. “It affects all communities across the United States, and there is little to no real-time information to provide an early warning for communities and their citizens.”
Supporting the most vulnerable in the community is what lies at the heart
of all Verizon Disaster Resilience programs. Flooding disproportionately
affects low-income communities, where aging infrastructure, financial
insecurity and limited access to emergency resources can make recovery
difficult. That’s why Verizon and UWSELA are equipping residents with the
tools and training they need to better prepare for disasters, and to know
how to recover more quickly from them.
And the benefits go beyond disaster response. Austin Feldbaum, director of hazard mitigation for the city of New Orleans, explains, “We hope that with these longer-term data sets in hand, we’ll be able to use that to develop predictive models that will improve our ability to understand what the problems are with our existing infrastructure, and then design solutions.”
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of $134.0 billion in 2023. Verizon’s world-class team never stops innovating to meet customers where they are today and equip them for the needs of tomorrow. For more, visit verizon.com or find a retail location at verizon.com/stores.
For most people, a rainy day is just an inconvenience, but for New Orleans residents rain can mean something far more urgent — flooded streets, submerged cars and the unsettling question of whether today’s storm will be the one that upends their lives.
The need for an innovative climate tech solution is what made New Orleans the first city Verizon targeted for its new Verizon Disaster Resilience: Flood Sensor Initiative. In collaboration with technology startup Hyfi, the city of New Orleans, the Sewerage and Water Board of New Orleans and United Way of Southeast Louisiana (UWSELA), the flood sensor initiative utilizes Hyfi flood sensors that collect real-time data, transmitted over Verizon’s 5G network, and provides disaster preparedness workshops and resources for the community.
“Flooding is the most deadly and destructive of natural disasters,” says Hyfi CEO and Co-founder Brandon Wong. “It affects all communities across the United States, and there is little to no real-time information to provide an early warning for communities and their citizens.”
Supporting the most vulnerable in the community is what lies at the heart
of all Verizon Disaster Resilience programs. Flooding disproportionately
affects low-income communities, where aging infrastructure, financial
insecurity and limited access to emergency resources can make recovery
difficult. That’s why Verizon and UWSELA are equipping residents with the
tools and training they need to better prepare for disasters, and to know
how to recover more quickly from them.
And the benefits go beyond disaster response. Austin Feldbaum, director of hazard mitigation for the city of New Orleans, explains, “We hope that with these longer-term data sets in hand, we’ll be able to use that to develop predictive models that will improve our ability to understand what the problems are with our existing infrastructure, and then design solutions.”
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of $134.0 billion in 2023. Verizon’s world-class team never stops innovating to meet customers where they are today and equip them for the needs of tomorrow. For more, visit verizon.com or find a retail location at verizon.com/stores.

![Long Island sign maker’s business lights up, thanks to new digital marketing strategies
Ron Fisher’s entrepreneurial journey began nearly a decade ago when he and his former business partner took over an existing sign business to launch Fisher Signs & Shirts in Southampton, NY.
They produce storefront signs, vehicle lettering and banners as well as printed flyers, business cards, stationery, custom T-shirts, laser-engraved products and company uniforms. Today, Fisher Signs & Shirts has two locations and has grown to 12 employees, including current co-owner and business partner Jerry Smith.
Fisher first learned about Verizon Small Business Digital Ready through a partnership with the National LGBT Chamber of Commerce. The course offerings, he says, immediately resonated.
“I knew that social media marketing was really important for my business, but I didnt know where to go to learn it,” Fisher explains. “When I found Verizon Small Business Digital Ready, I saw courses that really spoke to me, that were titled [with] exactly the information I was missing.”
The Basics of Search Engine Optimization (SEO) taught Fisher that he might need to hire an outside vendor to help strategize for SEO. When I was meeting with potential vendors to offer that service to my business, I knew what to ask for, I knew what to look for,” Fisher says. “And I printed out the [Verizon] course guide, and had it right there as a resource.”
He also redesigned the company website and learned how to use free analytics tools from search engines and social media platforms. “It allows us to tailor our content to what’s working, whats impactful and what inspires people to reach out to us,” he says.
The results have been clear: “Since initiating SEO and the website revamp, we have seen a 25% increase in customers taking action by emailing or calling. Our web traffic is up 57% and we’ve passed one of our competitors in [search engine results] ranking,” Fisher says.
Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with the resources to thrive in the digital economy. Visit CitizenVerizon.com to learn more about the company’s responsible business efforts. To sign up for Verizon Small Business Digital Ready, visit digitalready.verizonwireless.com. An individual users experience may vary and results are not guaranteed. Long Island sign maker’s business lights up, thanks to new digital marketing strategies](https://i.ytimg.com/vi/sLuYyg5ESv8/mqdefault.jpg)

![Mannequin Madness finds a new business partner in AI
Judi Henderson has “always been curious about the next, newest thing.” That’s how she found herself buying a single mannequin in 1999 for an art project — and ended up an entrepreneur.
Henderson, 69, is the owner of Mannequin Madness, a thriving mannequin sales, rental and recycling business in Oakland, California. The business has grown thanks in part to her willingness to keep learning about new technology, from digital marketing and social media to practical AI tools for small businesses. Verizon’s free skill-development programs have helped her build those skills and put them to work in her business.
How Judi is using AI for her small business Social media: In Verizon’s free online courses, Henderson learned how to identify the most strategic platforms, saving her time and marketing dollars.
AI for content: Henderson uses AI tools to generate images for her website and help create content for her blog.
AI for tasks: She also uses AI to respond to customers, automate tasks and prepare for vendor meetings. She estimates this gives her 20% more time in productivity alone.
Coaching and reviews with experts: Henderson takes advantage of Verizon’s expert coaching, both live and online. She appreciates the diversity of people taking part.
As the retail landscape changes, Henderson is dedicated to changing with it. “AI [feels] like a whole new world, and I like that it gets me excited,” she says. “I feel like I could be on the cutting edge of something and that is appealing to me.”
“I’m amazed that something that’s free has so much value,” Henderson says. “Verizon gives us the tools we need, making sure small businesses are not left behind.”
Discover free AI courses (https://digitalready.verizonwireless.com/results/ai?) and resources designed to help small-business owners put AI to work.
An individual users experience may vary and results are not guaranteed. Mannequin Madness finds a new business partner in AI](https://i.ytimg.com/vi/tGQBay-psQo/mqdefault.jpg)





![With data-driven decisions, Goat House Gym increases profits
Camryn Bukowski’s garage in Phillipsburg, Montana, was getting crowded. She had been teaching functional fitness classes there and had plenty of demand since the nearest open-to-anyone gym was more than 100 miles away. But when Bukowski and a business partner decided to open Goat House Gym together in 2023, they soon learned that making a profit in the small town was tougher than they’d expected.
Fortunately, Bukowski found resources from Verizon Small Business Digital Ready and learned she needed to factor in more of her costs to move past break-even. “We were really concerned that increasing our membership prices meant we would lose members,” Bukowski says. She restructured her memberships, raised her prices 18% and started to see a profit. “We didn’t lose members. [In fact], we were able to retain them. The Digital Ready courses gave me confidence to base our prices on real numbers and know my worth.”
Digital Ready also taught Bukowski, who is now running the business on her own, to let data drive her marketing plan. After analyzing the gym’s email and social media campaigns, she began tailoring messages by audience, adding relevant offers and sharing stories about her members. Reaching the right people led to sold-out small-group training sessions. “Social media and email engagement directly correlates to our revenue each month,” she says.
With profits steadier and more predictable, Bukowski has been able to reinvest. She bought three new machines and hired a videographer to film for a new online training program, extending Goat House’s reach beyond Phillipsburg. Goat House Gym now tailors their equipment and classes to serve members of all ages, with dedicated programs for toddlers, teens and older adults. Bukowski employs 11 people in a town where instructor jobs barely existed.
“Now I can’t imagine doing anything else,” Bukowski says. “I love running a gym. I love the members and the community here.”
Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with free resources to help them succeed. To sign up, visit Verizon Small Business Digital Ready. Visit https://wwww.CitizenVerizon.com to learn more about the company’s responsible business efforts. An individual users experience may vary and results are not guaranteed.
#VerizonSmallBusinessDigitalReady #DigitalReady #SmallBusiness #EntrepreneurLife With data-driven decisions, Goat House Gym increases profits](https://i.ytimg.com/vi/uwE8Cj8crBo/mqdefault.jpg)
