Forbes | How Top Tennis Players' Girlfriends Cash In On Social Media @Forbes | Uploaded 1 month ago | Updated 12 hours ago
For many professional tennis players, the U.S. Open represents the busiest few weeks on the calendar. Given the proximity to deep-pocketed American brands, it’s a chance to schmooze current sponsors at events off the court and attract new ones with stellar play in front of thousands of fans in New York, plus millions more on TV. But in a handful of cases, the players aren’t even the busiest people in their own camp.
Paige Lorenze, a social media creator and entrepreneur who has been dating American star Tommy Paul since 2022, is one of many tennis-world influencers experiencing a breakthrough year as brands attempt to reach audiences that aren’t traditional sports fans. Lorenze estimates that her followers—nearly 700,000 on Instagram—are around 80% female and that only 10% to 15% are tennis fans.
Read the full story on Forbes: forbes.com/sites/mattcraig/2024/08/23/love-and-money-why-the-girlfriends-of-top-tennis-players-are-making-millions
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For many professional tennis players, the U.S. Open represents the busiest few weeks on the calendar. Given the proximity to deep-pocketed American brands, it’s a chance to schmooze current sponsors at events off the court and attract new ones with stellar play in front of thousands of fans in New York, plus millions more on TV. But in a handful of cases, the players aren’t even the busiest people in their own camp.
Paige Lorenze, a social media creator and entrepreneur who has been dating American star Tommy Paul since 2022, is one of many tennis-world influencers experiencing a breakthrough year as brands attempt to reach audiences that aren’t traditional sports fans. Lorenze estimates that her followers—nearly 700,000 on Instagram—are around 80% female and that only 10% to 15% are tennis fans.
Read the full story on Forbes: forbes.com/sites/mattcraig/2024/08/23/love-and-money-why-the-girlfriends-of-top-tennis-players-are-making-millions
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
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