How to win at digital transformation @salesforceemea
How to win at digital transformation  @salesforceemea
Uploaded February 2024 | Updated September 2026, 2 weeks ago
Saud Al Sumait, the Deputy CEO at Drops Group, and Bernadette Geagea, Director Customer Care at Majid Al Futtaim, reveal the seemingly obvious but seldom practised principle of successful digital transformation initiatives in this episode of Techforce. The retail leaders discuss the unique challenges that affect entrepreneurs in the Middle East and offer advice on striking the right tone in the digital age.

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How to win at digital transformation

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