Uploaded April 2025 | Updated September 2026, 1 week ago
*Want to Create your own AI Avatars? Get the guide here* đź”— clickhubspot.com/fa5796
Episode 56: Is it possible to build a thriving content strategy—without ever stepping in front of a camera?
Matt Wolfe (https://x.com/mreflow) is joined by guest Adam Biddlecombe (linkedin.com/in/adam-bidd/), founder of Mindstream, the daily AI newsletter now owned by HubSpot. Adam has rapidly grown his audience (especially on LinkedIn) while openly hating making videos. His solution? Becoming an expert in AI avatar tools to handle his video content creation.
In this episode, Matt and Adam dive deep into the world of AI avatars: the tools, the workflow, the best approaches for maximizing quality, and how these avatars are powering everything from viral Instagram channels to hyper-personalized B2B outreach. Whether you’re camera-shy, looking to scale your personal brand, or curious about the ethical and business implications of AI-driven video, this is the ultimate guide to the current landscape (and what’s coming next) for AI videos—straight from the creators who use them every day.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: lnk.to/thenextwaveyt
—
Show Notes:
(00:00) Name Changes and Synthesia's Evolution
(05:30) Testing Avatar Models: Heygen Analysis
(09:17) Instagram Enhances AI for Age Detection
(10:59) Video Recording Challenges
(14:53) AI Influencers: Expanding Industry Trends
(18:54) Personalized AI Videos Boost Retention
(19:43) AI-Driven Email Personalization Trends
(25:19) Scamming Risks in Voice Tech
(28:02) UGC Avatars for Advertising Innovation
(32:13) Create Your Own Brand Mascot
(33:03) Brand-Interactive Avatars Revolution
(38:59) Enhancing Efficiency with Proficient Editors
(40:40) Challenges in Avatar Creation
(42:56) Microphone Usage Guidelines
—
Mentions:
Adam Biddlecombe: linkedin.com/in/adam-bidd
Mindstream: https://www.mindstream.news/
Synthesia: synthesia.io
HeyGen: heygen.com
Clay: clay.com
Wonder Studio: wonderdynamics.com
Get the guide to build your own Custom GPT: clickhubspot.com/tnw
Subscribe to The Next Wave:
đź”— clickhubspot.com/847e
đź“™ FREE Certification Courses
Digital Marketing Certification:
👉 clickhubspot.com/od6
Social Media Marketing Course:
👉 clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 clickhubspot.com/Email-Marketing-Certification
Find The Next Wave on your favorite podcast platform
🎙️ lnk.to/thenextwaveyt
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
đź”— Future Tools futuretools.beehiiv.com
đź”— Blog mattwolfe.com
đź”— YouTube youtube.com/@mreflow
More From Nathan
đź”— Newsletter news.lore.com
đź”— Blog lore.com
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
#TheNextWave #Podcast
*Want to Create your own AI Avatars? Get the guide here* đź”— clickhubspot.com/fa5796
Episode 56: Is it possible to build a thriving content strategy—without ever stepping in front of a camera?
Matt Wolfe (https://x.com/mreflow) is joined by guest Adam Biddlecombe (linkedin.com/in/adam-bidd/), founder of Mindstream, the daily AI newsletter now owned by HubSpot. Adam has rapidly grown his audience (especially on LinkedIn) while openly hating making videos. His solution? Becoming an expert in AI avatar tools to handle his video content creation.
In this episode, Matt and Adam dive deep into the world of AI avatars: the tools, the workflow, the best approaches for maximizing quality, and how these avatars are powering everything from viral Instagram channels to hyper-personalized B2B outreach. Whether you’re camera-shy, looking to scale your personal brand, or curious about the ethical and business implications of AI-driven video, this is the ultimate guide to the current landscape (and what’s coming next) for AI videos—straight from the creators who use them every day.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: lnk.to/thenextwaveyt
—
Show Notes:
(00:00) Name Changes and Synthesia's Evolution
(05:30) Testing Avatar Models: Heygen Analysis
(09:17) Instagram Enhances AI for Age Detection
(10:59) Video Recording Challenges
(14:53) AI Influencers: Expanding Industry Trends
(18:54) Personalized AI Videos Boost Retention
(19:43) AI-Driven Email Personalization Trends
(25:19) Scamming Risks in Voice Tech
(28:02) UGC Avatars for Advertising Innovation
(32:13) Create Your Own Brand Mascot
(33:03) Brand-Interactive Avatars Revolution
(38:59) Enhancing Efficiency with Proficient Editors
(40:40) Challenges in Avatar Creation
(42:56) Microphone Usage Guidelines
—
Mentions:
Adam Biddlecombe: linkedin.com/in/adam-bidd
Mindstream: https://www.mindstream.news/
Synthesia: synthesia.io
HeyGen: heygen.com
Clay: clay.com
Wonder Studio: wonderdynamics.com
Get the guide to build your own Custom GPT: clickhubspot.com/tnw
Subscribe to The Next Wave:
đź”— clickhubspot.com/847e
đź“™ FREE Certification Courses
Digital Marketing Certification:
👉 clickhubspot.com/od6
Social Media Marketing Course:
👉 clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 clickhubspot.com/Email-Marketing-Certification
Find The Next Wave on your favorite podcast platform
🎙️ lnk.to/thenextwaveyt
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
đź”— Future Tools futuretools.beehiiv.com
đź”— Blog mattwolfe.com
đź”— YouTube youtube.com/@mreflow
More From Nathan
đź”— Newsletter news.lore.com
đź”— Blog lore.com
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
#TheNextWave #Podcast
