How to Target With Google Search Ads  @SocialMediaExaminer
How to Target With Google Search Ads  @SocialMediaExaminer
Social Media Examiner | How to Target With Google Search Ads @SocialMediaExaminer | Uploaded October 2023 | Updated October 2024, 1 day ago.
Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? Discover how to target the right prospects with Google Search Ads.

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πŸ‘οΈβ€πŸ—¨οΈ About Brooke Osmundson
– Website smithmicro.com
– Website searchenginejournal.com/author/brooke-osmundson
– Facebook facebook.com/smithmicro
– Instagram instagram.com/smith_micro
– LinkedIn linkedin.com/in/brookeosmundson
– LinkedIn linkedin.com/company/smith-micro-software
– Twitter twitter.com/BrookeOsmundson
– Twitter twitter.com/smithmicro
– YouTube youtube.com/c/smithmicro

πŸ”— Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/how-to-target-with-google-search-ads
– Connect with Michaesocialmediaexaminer.com/how-to-target-with-google-search-adsl Stelzner (@Stelzner) on Instagram instagram.com/stelzner

⏰ Timestamps
00:00 Intro
01:17 About Brooke Osmundson
10:13 Why Marketers Should Pay Attention to Google Search Ads
12:46 Getting Started With Google Search Ads: First-Party Data
19:36 Google Search Ads Targeting: Core Keyword Research
24:47 Google Search Ads Targeting Options: Detailed Demographics
28:10 Google Search Ads Targeting Options: Observation Mode
32:02 Google Search Ads Targeting Options: In Market, Affinity, and Custom Audiences
41:15 How to Set Your Bidding Strategies

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