Uploaded June 2026 | Updated September 2026, 3 weeks ago

---

Presented by LinkedIn Ads

CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.

Hosted by Business Insider's Lara O'Reilly, each episode goes inside the minds of the leaders behind some of the world’s biggest brands, campaigns, agencies, and platforms. From brand strategy and creativity to leadership, culture, media, technology, and the business of marketing, CMO Insider offers an honest look at what it takes to build, grow, and lead in a fast-changing industry.

In this episode, Lara speaks with Charlie Smith about Nothing's collaboration with Charli XCX, making tech cool again, and taking on the phone giants Apple and Samsung.

This episode contains a sponsored segment from LinkedIn Ads. Learn more about our sponsor: bit.ly/4fGLieS

Read "The more AI this marketing chief exec uses, the less scared he gets": bit.ly/4wjFU6w

------------------------------------------------------

Business Insider is a global newsroom covering business, technology, innovation, and the economy.

Visit our homepage for the top stories of the day: businessinsider.com/?utm_source=youtube
Sign up for our newsletters: businessinsider.com/subscription/newsletter?utm_source=youtube

Find Business Insider on Facebook: facebook.com/businessinsider
... on Instagram: instagram.com/businessinsider
... on X: https://x.com/BusinessInsider
... on TikTok: tiktok.com/@businessinsider

How To Take On Apple And Samsung, With Nothing CBO | CMO Insider Podcast