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Prismic | How to set your Content Marketing KPIs and Goals @Prismic | Uploaded August 2022 | Updated October 2024, 6 hours ago.
When you're setting goals and KPIs you'll measure for your website :

- Start by listing what you want visitors to achieve there.

- Do user tests to see how much time and effort it takes them to reach the success state you've defined.

- Iterate until you're able to make them reach this state with minimal time and effort.

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Interview topics:
📍 00:00 Intro
📍 00:25 Align goals on what you want people to achieve
📍 02:34 How to set website goals and measure success
📍 04:12 Rethink your content architecture

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#contentmarketing #kpi #websitemarketing
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How to set your Content Marketing KPIs and Goals @Prismic

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