Ryan Robbins | How to Sell to Hospitals | Fireside Podcast Ep. 93 | Bernie Sousa @FiresideAmerica732 | Uploaded June 2024 | Updated October 2024, 3 hours ago.
How to Sell to Hospitals | Fireside Podcast Ep. 93 | Bernie Sousa
In this episode of Fireside America, I sit down with my good friend and industry powerhouse, Bernie Sousa. Bernie and I dive deep into his journey from discovering his sales skills at Circuit City to co-founding his own medical device distribution company, S2 Surgical Solutions, which specializes in distributing orthopedic implants, surgical instruments, and diagnostic devices, and generates over $10 million in annual revenue.
Bernie shares insightful stories about the importance of mentorship, highlighting how his mentor, Todd Johnson, guided him through the complexities of medical sales. We also talk about the pivotal moment when Bernie transitioned from Stryker to starting his own venture, S2 Surgical Solutions, highlighting the risks and rewards of entrepreneurship. Now, he mentors others by providing guidance and support to his team, emphasizing the value of paying it forward.
We touch on some personal moments, including the tragic loss of Bernie’s sister, Kylie. Bernie opens up about how this profound event shaped his resilience and determination, driving him to succeed not only for himself but for his family. He shares the challenges of maintaining compliance in a highly regulated industry and the significance of building strong client relationships, recounting how he established trust with clients through consistent and transparent communication.
Additionally, we delve into some thought-provoking discussions on politics, leadership, and the current state of our country. Bernie’s candid insights and experiences offer valuable lessons for anyone looking to navigate their own path to success.
Join us for an episode filled with inspiration, personal stories, and a deep dive into the world of medical sales and entrepreneurship. Don't forget to like, comment, and subscribe for more episodes of Fireside America.
00:00:00 - Introduction and overview of Bernie’s background
00:04:17 - Overcoming financial challenges in his early life
00:08:05 - Discovering sales skills at Circuit City
00:14:18 - Balancing work and personal life while attending college
00:21:08 - Impact of mentorship and Todd Johnson's guidance
00:28:40 - Transition into the medical device sales industry
00:35:35 - Adapting to market changes in medical sales
00:39:01 - Co-founding S2: Starting a medical device distribution company
00:46:00 - Strategic thinking and growth in the medical device field
00:53:04 - Innovations in medical device design and manufacturing
00:58:18 - Building and leading a successful team
01:06:32 - Discussion on global issues and their impact on business
01:16:05 - Learning from failures and the importance of a backup plan
01:27:22 - The importance of moral clarity in leadership
01:30:33 - The role of cultural values in maintaining national identity
01:36:50 - The importance of being a good leader and supporting your team
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#EntrepreneurLife #BusinessStartup #EntrepreneurJourney #BusinessGrowth #EntrepreneurMindset #StartupSuccess #BusinessInnovation #SmallBusinessTips #Entrepreneurship101 #BusinessStrategy #EntrepreneurSuccess #NetworkForSuccess #BusinessDevelopment #EntrepreneurTips #BusinessScalability #MedicalDeviceSales #MedicalEntrepreneur #MedicalSales #FiresidePodcast
⬇️ SOCIALS AND SITES ⬇️
📲 RYAN'S INSTAGRAM: instagram.com/ryandrobbins
📲 S2 SURGICAL WEBSITE: s2-surgical.com
⬇️ GET IN MY CIRCLE ⬇️
🎥 APPLY TO BE A GUEST!: ryandrobbins.com/fireside-chats
💰 JOIN THE PIT (ONLY $147/MONTH!): go.ryandrobbins.com/join
📈 APPLY FOR 1-ON-1 COACHING: ryandrobbins.com/coaching
🌲 MORE LINKS: https://linktr.ee/ryanrobbins
⬇️ WATCH MORE HERE ⬇️
🔥 EPISODE 92 WITH JUSTIN LAPPEN
youtu.be/S0hnanB3BYo?feature=shared
How to Sell to Hospitals | Fireside Podcast Ep. 93 | Bernie Sousa
In this episode of Fireside America, I sit down with my good friend and industry powerhouse, Bernie Sousa. Bernie and I dive deep into his journey from discovering his sales skills at Circuit City to co-founding his own medical device distribution company, S2 Surgical Solutions, which specializes in distributing orthopedic implants, surgical instruments, and diagnostic devices, and generates over $10 million in annual revenue.
Bernie shares insightful stories about the importance of mentorship, highlighting how his mentor, Todd Johnson, guided him through the complexities of medical sales. We also talk about the pivotal moment when Bernie transitioned from Stryker to starting his own venture, S2 Surgical Solutions, highlighting the risks and rewards of entrepreneurship. Now, he mentors others by providing guidance and support to his team, emphasizing the value of paying it forward.
We touch on some personal moments, including the tragic loss of Bernie’s sister, Kylie. Bernie opens up about how this profound event shaped his resilience and determination, driving him to succeed not only for himself but for his family. He shares the challenges of maintaining compliance in a highly regulated industry and the significance of building strong client relationships, recounting how he established trust with clients through consistent and transparent communication.
Additionally, we delve into some thought-provoking discussions on politics, leadership, and the current state of our country. Bernie’s candid insights and experiences offer valuable lessons for anyone looking to navigate their own path to success.
Join us for an episode filled with inspiration, personal stories, and a deep dive into the world of medical sales and entrepreneurship. Don't forget to like, comment, and subscribe for more episodes of Fireside America.
00:00:00 - Introduction and overview of Bernie’s background
00:04:17 - Overcoming financial challenges in his early life
00:08:05 - Discovering sales skills at Circuit City
00:14:18 - Balancing work and personal life while attending college
00:21:08 - Impact of mentorship and Todd Johnson's guidance
00:28:40 - Transition into the medical device sales industry
00:35:35 - Adapting to market changes in medical sales
00:39:01 - Co-founding S2: Starting a medical device distribution company
00:46:00 - Strategic thinking and growth in the medical device field
00:53:04 - Innovations in medical device design and manufacturing
00:58:18 - Building and leading a successful team
01:06:32 - Discussion on global issues and their impact on business
01:16:05 - Learning from failures and the importance of a backup plan
01:27:22 - The importance of moral clarity in leadership
01:30:33 - The role of cultural values in maintaining national identity
01:36:50 - The importance of being a good leader and supporting your team
More Tags:
starting your own business, how to become an entrepreneur, steps to launching a startup, entrepreneur tips, entrepreneurship journey, how to start a business, entrepreneur mindset, building a successful business, entrepreneur strategies, how to be a successful entrepreneur, key skills for entrepreneurs, entrepreneur challenges, overcoming business obstacles, growing your business as an entrepreneur, entrepreneur success stories, how to network as an entrepreneur, designing a business plan, what you need to start a business, setting up a business from scratch, importance of mentorship in entrepreneurship, strategic business growth, entrepreneur innovations, adapting to market changes, leveraging personal networks for business, entrepreneurial mindset, transitioning from corporate to entrepreneurship, lessons from business failures, importance of business systems, designing exit strategies for entrepreneurs, how to scale your business, business investments for entrepreneurs, value of time management for entrepreneurs, business scalability tips, starting a medical device business, how to start a medical device company, building a medical sales brand, marketing for medical devices
#EntrepreneurLife #BusinessStartup #EntrepreneurJourney #BusinessGrowth #EntrepreneurMindset #StartupSuccess #BusinessInnovation #SmallBusinessTips #Entrepreneurship101 #BusinessStrategy #EntrepreneurSuccess #NetworkForSuccess #BusinessDevelopment #EntrepreneurTips #BusinessScalability #MedicalDeviceSales #MedicalEntrepreneur #MedicalSales #FiresidePodcast
⬇️ SOCIALS AND SITES ⬇️
📲 RYAN'S INSTAGRAM: instagram.com/ryandrobbins
📲 S2 SURGICAL WEBSITE: s2-surgical.com
⬇️ GET IN MY CIRCLE ⬇️
🎥 APPLY TO BE A GUEST!: ryandrobbins.com/fireside-chats
💰 JOIN THE PIT (ONLY $147/MONTH!): go.ryandrobbins.com/join
📈 APPLY FOR 1-ON-1 COACHING: ryandrobbins.com/coaching
🌲 MORE LINKS: https://linktr.ee/ryanrobbins
⬇️ WATCH MORE HERE ⬇️
🔥 EPISODE 92 WITH JUSTIN LAPPEN
youtu.be/S0hnanB3BYo?feature=shared
