Uploaded January 2026 | Updated September 2026, 3 weeks ago

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How do you see the shot before you ever pick up the camera?

In this video, Canon Explorer of Light Sal Cincotta breaks down how composition and lens choice work together to completely transform a portrait.

Filmed on a rooftop in downtown St. Louis, Sal walks through his real-world decision-making process—showing why he never pre-commits to a lens before seeing what the scene gives him. Using one location, he creates three distinctly different looks by changing focal length and composition.

Learn more about the gear used:
RF28-70mm F2 L USM: canon.us/4f9Q6Jl
RF70-200mm F2.8 L IS USM: canon.us/3QW3syW
RF85mm F1.2 L USM: canon.us/4nrRAkj