Uploaded February 2026 | Updated September 2026, 1 week ago
Boost your ebook sales with smarter discounting. In this PublishDrive webinar, Ana (Customer Success Manager) explains how to use **Price Promotions** and **Sales Events** inside **Promotions → Advanced Promotions**, with a focus on **free promotion options**.
What you’ll learn
* How **Price Promotions** work and why they perform best when paired with your own marketing (social, newsletter, blog)
* Which retailers support PublishDrive Price Promotions: **Amazon, Apple Books, Kobo, Barnes & Noble, Google Play Books**
* The “must know” Amazon rule: if your promo price is **$0.99 or below**, you may need a **price match request** and should set the promo start **3 days early** (and contact support)
* How to schedule a promo, set dates, choose discounted pricing (including “Pretty Price”), and what you can edit before it locks
* Best practice: run promos for **several weeks**, since store timelines vary and price updates may not happen at the same time everywhere
* How Sales Events work, where to find open/upcoming events, and how acceptance notifications work
* Common Sales Event gotchas:
* Even if your regular price is already under the event’s cap, you still must offer a **limited-time discount**
* Many stores won’t accept **public domain** or **erotica** titles for sales events
* Apple Books uses “pretty prices” ending in **.99** (your entered price may be adjusted)
* Many sales events are **ebook-only**, and many are **English-only** depending on the store
Bonus: Free featuring opportunities
Ana also covers how to submit titles for **Featuring / ebook selections** and how to improve your chances by sharing specific reasons your book stands out (awards, notable mentions, strong feedback, and more).
Chapters
00:00 Intro: sales events and price promotions overview
00:03 Price Promotions: how they work + retailers included
00:08 Amazon price match note for $0.99 and under
00:09 Scheduling, editing window, and status changes
00:13 Best practices for promo length and timing
00:15 Sales Events: what they are and why they work
00:17 Where to find sales events + what happens if you’re accepted
00:21 Eligibility and pricing requirements (plus Apple Books pricing rule)
00:29 Featuring opportunities + submissions tips
#PublishDrive #SelfPublishing #BookMarketing #BookPromotion #EbookMarketing #BookSales
For more information about PublishDrive, visit: publishdrive.com
Read our blog: publishdrive.com/blog
Join our community: https://www.facebook.com/groups/14431...
Facebook: facebook.com/publishdrive
Twitter: twitter.com/publishdrive
Linkedin: https://www.linkedin.com/company/publ…
Subscribe to our channel to stay up to date with our latest videos!
Disclaimer: This video was recorded on a prior date and is provided for informational purposes only. Any pricing, promotions, store availability, feature details, or other offers mentioned may have changed since recording and are not guaranteed to be current or valid at the time of viewing. Guest comments and third-party offers are their own and do not constitute an offer from PublishDrive. For the most up-to-date information, current offers, and applicable terms, please visit PublishDrive.com.
Boost your ebook sales with smarter discounting. In this PublishDrive webinar, Ana (Customer Success Manager) explains how to use **Price Promotions** and **Sales Events** inside **Promotions → Advanced Promotions**, with a focus on **free promotion options**.
What you’ll learn
* How **Price Promotions** work and why they perform best when paired with your own marketing (social, newsletter, blog)
* Which retailers support PublishDrive Price Promotions: **Amazon, Apple Books, Kobo, Barnes & Noble, Google Play Books**
* The “must know” Amazon rule: if your promo price is **$0.99 or below**, you may need a **price match request** and should set the promo start **3 days early** (and contact support)
* How to schedule a promo, set dates, choose discounted pricing (including “Pretty Price”), and what you can edit before it locks
* Best practice: run promos for **several weeks**, since store timelines vary and price updates may not happen at the same time everywhere
* How Sales Events work, where to find open/upcoming events, and how acceptance notifications work
* Common Sales Event gotchas:
* Even if your regular price is already under the event’s cap, you still must offer a **limited-time discount**
* Many stores won’t accept **public domain** or **erotica** titles for sales events
* Apple Books uses “pretty prices” ending in **.99** (your entered price may be adjusted)
* Many sales events are **ebook-only**, and many are **English-only** depending on the store
Bonus: Free featuring opportunities
Ana also covers how to submit titles for **Featuring / ebook selections** and how to improve your chances by sharing specific reasons your book stands out (awards, notable mentions, strong feedback, and more).
Chapters
00:00 Intro: sales events and price promotions overview
00:03 Price Promotions: how they work + retailers included
00:08 Amazon price match note for $0.99 and under
00:09 Scheduling, editing window, and status changes
00:13 Best practices for promo length and timing
00:15 Sales Events: what they are and why they work
00:17 Where to find sales events + what happens if you’re accepted
00:21 Eligibility and pricing requirements (plus Apple Books pricing rule)
00:29 Featuring opportunities + submissions tips
#PublishDrive #SelfPublishing #BookMarketing #BookPromotion #EbookMarketing #BookSales
For more information about PublishDrive, visit: publishdrive.com
Read our blog: publishdrive.com/blog
Join our community: https://www.facebook.com/groups/14431...
Facebook: facebook.com/publishdrive
Twitter: twitter.com/publishdrive
Linkedin: https://www.linkedin.com/company/publ…
Subscribe to our channel to stay up to date with our latest videos!
Disclaimer: This video was recorded on a prior date and is provided for informational purposes only. Any pricing, promotions, store availability, feature details, or other offers mentioned may have changed since recording and are not guaranteed to be current or valid at the time of viewing. Guest comments and third-party offers are their own and do not constitute an offer from PublishDrive. For the most up-to-date information, current offers, and applicable terms, please visit PublishDrive.com.
