Uploaded September 2020 | Updated September 2026, 2 weeks ago
I'm going in-depth into book pre-order campaigns, whether they are worth it, everything you need to consider to run one, recommended swag, and finall I'm sharing how my book 2 pre-order campaign went, including what it cost!
I used this fantastic post by Erin Bowman to guide me when I was putting together my pre-order: embowman.com/2017/how-to-run-a-successful-preorder-campaign
My US Pre-Order page: alexadonne.com/blog/the-stars-we-steal-us-pre-order-campaign
My International/Digital Pre-Order page: alexadonne.com/blog/the-stars-we-steal-international-pre-order-campaign
My legal/contest rules:
Contest rules
- Any North American edition of The Stars We Steal (hardcover ISBN 978-1328948946 or e-book ASIN B07LC9LRSP) purchased via a bookstore or online book retailer by 11:59PM PT on February 3rd, 2020 qualifies for the pre-order campaign. Books obtained via subscription box services do NOT qualify.
- For a valid entry, proof-of-purchase and entrant’s mailing address must be submitted or emailed to pre-order campaign admin (Alexa Donne) at hello@alexadonne.com by 11:59PM PT on February 3rd, 2020
- Pre-order campaign is open in the U.S. to readers 13+
- By entering, you are confirming that you are 13 or older, and giving the admin (Alexa Donne) permission to contact you via email and mail you your prize(s)
- Following a valid entry, the reader will be mailed a swag pack consisting of one (1) signed bookplate, two (2) bookmarks, one (1) TSWS sticker, and one (1) TSWS art print WHILE SUPPLIES LAST
TIMESTAMPS
00:00 Introduction
01:29 Are pre-order campaigns worth it?
03:40 Shipping costs & envelopes
06:15 Grand prize winners & legal issues
07:07 Ideal swag to include
09:38 Digital pre-orders
11:23 Designing your swag
15:22 Seting up/running your pre-order
18:24 Ordering swag samples to photograph
20:21 Envelopes & postage
21:32 When to start/end your pre-order campaign
22:51 Placing your final swag order
24:18 Fulfilling/completing your pre-order
26:17 Results of my pre-order campaign
27:26 How much did I spend?
Add THE IVIES, my YA thriller featuring competitive college admissions & murder, out in 2021, on Goodreads! goodreads.com/book/show/48896122-the-ivies
+OTHER PROJECTS+
Support NovelTea Show on Patreon! We're launching a podcast, with your support. patreon.com/novelteashow
+BUY MY BOOKS+
Add THE STARS WE STEAL (Jane Austen + The Bachelor, in space) on Goodreads: goodreads.com/book/show/40950392-the-stars-we-steal
Buy BRIGHTLY BURNING from Book Depository (ships worldwide!): bookdepository.com/Brightly-Burning-Alexa-Donne/9781785659423
Buy BRIGHTLY BURNING on Amazon: amazon.com/Brightly-Burning-Alexa-Donne/dp/1328948935/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1500334638&sr=1-1
Get Brightly Burning on Audible.com! audible.com/pd/Brightly-Burning-Audiobook/B07H41CPVC?asin=B07H41CPVC&source_code=AUDOR2220912189OII
+LINKS+
Goodreads:
goodreads.com/book/show/35065031-brightly-burning
Twitter:
twitter.com/alexadonne
Instagram:
instagram.com/alexadonne
Newsletter Sign-Up:
alexadonne.com/newsletter
Website:
alexadonne.com
Wattpad:
wattpad.com/user/alexadonne
+FILMING SPECS+
Camera: Canon t6i
Mic: Rode VideoMic Go Light
Lighting: Limo Studio Soft Kit
Editing Software: Pinnacle Studio 22
I'm going in-depth into book pre-order campaigns, whether they are worth it, everything you need to consider to run one, recommended swag, and finall I'm sharing how my book 2 pre-order campaign went, including what it cost!
I used this fantastic post by Erin Bowman to guide me when I was putting together my pre-order: embowman.com/2017/how-to-run-a-successful-preorder-campaign
My US Pre-Order page: alexadonne.com/blog/the-stars-we-steal-us-pre-order-campaign
My International/Digital Pre-Order page: alexadonne.com/blog/the-stars-we-steal-international-pre-order-campaign
My legal/contest rules:
Contest rules
- Any North American edition of The Stars We Steal (hardcover ISBN 978-1328948946 or e-book ASIN B07LC9LRSP) purchased via a bookstore or online book retailer by 11:59PM PT on February 3rd, 2020 qualifies for the pre-order campaign. Books obtained via subscription box services do NOT qualify.
- For a valid entry, proof-of-purchase and entrant’s mailing address must be submitted or emailed to pre-order campaign admin (Alexa Donne) at hello@alexadonne.com by 11:59PM PT on February 3rd, 2020
- Pre-order campaign is open in the U.S. to readers 13+
- By entering, you are confirming that you are 13 or older, and giving the admin (Alexa Donne) permission to contact you via email and mail you your prize(s)
- Following a valid entry, the reader will be mailed a swag pack consisting of one (1) signed bookplate, two (2) bookmarks, one (1) TSWS sticker, and one (1) TSWS art print WHILE SUPPLIES LAST
TIMESTAMPS
00:00 Introduction
01:29 Are pre-order campaigns worth it?
03:40 Shipping costs & envelopes
06:15 Grand prize winners & legal issues
07:07 Ideal swag to include
09:38 Digital pre-orders
11:23 Designing your swag
15:22 Seting up/running your pre-order
18:24 Ordering swag samples to photograph
20:21 Envelopes & postage
21:32 When to start/end your pre-order campaign
22:51 Placing your final swag order
24:18 Fulfilling/completing your pre-order
26:17 Results of my pre-order campaign
27:26 How much did I spend?
Add THE IVIES, my YA thriller featuring competitive college admissions & murder, out in 2021, on Goodreads! goodreads.com/book/show/48896122-the-ivies
+OTHER PROJECTS+
Support NovelTea Show on Patreon! We're launching a podcast, with your support. patreon.com/novelteashow
+BUY MY BOOKS+
Add THE STARS WE STEAL (Jane Austen + The Bachelor, in space) on Goodreads: goodreads.com/book/show/40950392-the-stars-we-steal
Buy BRIGHTLY BURNING from Book Depository (ships worldwide!): bookdepository.com/Brightly-Burning-Alexa-Donne/9781785659423
Buy BRIGHTLY BURNING on Amazon: amazon.com/Brightly-Burning-Alexa-Donne/dp/1328948935/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1500334638&sr=1-1
Get Brightly Burning on Audible.com! audible.com/pd/Brightly-Burning-Audiobook/B07H41CPVC?asin=B07H41CPVC&source_code=AUDOR2220912189OII
+LINKS+
Goodreads:
goodreads.com/book/show/35065031-brightly-burning
Twitter:
twitter.com/alexadonne
Instagram:
instagram.com/alexadonne
Newsletter Sign-Up:
alexadonne.com/newsletter
Website:
alexadonne.com
Wattpad:
wattpad.com/user/alexadonne
+FILMING SPECS+
Camera: Canon t6i
Mic: Rode VideoMic Go Light
Lighting: Limo Studio Soft Kit
Editing Software: Pinnacle Studio 22
