Uploaded October 2025 | Updated September 2026, 2 weeks ago
Episode 80: Are coders really being replaced by AI agents, or is this just the next tech hype cycle?
*Want to implement AI agents like $50M startups do? Get our ultimate guide:* 🔗 clickhubspot.com/3054dc
Nathan Lands (https://x.com/NathanLands) is joined by repeat guest Matan Grinberg (https://x.com/matansf), co-founder of Factory—an agent-native software development platform backed by NEA, Sequoia, JP Morgan, and Nvidia.
This episode dives deep into Factory’s ambitious mission to transform software engineering by enabling developers—and entire organizations—to delegate painful, repetitive coding tasks to “droids,” Factory’s intelligent agents. Matan shares strategies for helping massive enterprises adopt new workflows, how Factory’s platform is built for surface/interface agnosticism (terminal, IDE, Slack, and more), and why optimization for teams—not individuals—will define the future of AI-powered development. Plus, debate about GPT-5’s impact, the myth of “AI winters,” and what the real business ROI of AI looks like in the enterprise.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: lnk.to/thenextwaveyt
—
Show Notes:
(00:00) Scaling Teams to Empower Enterprises
(03:54) Agent Native, Surface Agnostic Approach
(09:07) Prioritizing Business ROI Over Code
(12:10) Assessing Expertise Levels Quickly
(16:01) AI Model Nuances and RL Shift
(18:26) AI Enterprise Market Dynamics
(22:41) Choosing AI Subscription Plans
(25:43) Future-Focused, IDE-Agnostic Development
(27:30) Adapting Cities and Enterprises
(30:11) Embracing Change and Growth
—
Mentions:
HubSpot Inbound: inbound.com
Matan Grinberg: linkedin.com/in/matan-grinberg
Factory: factory.ai
Docusign: docusign.com
Nvidia: nvidia.com
Anthropic: anthropic.com
Cursor: cursor.com
Get the guide to build your own Custom GPT: clickhubspot.com/tnw
Subscribe to The Next Wave:
🔗 clickhubspot.com/847e
📙 FREE Certification Courses
Digital Marketing Certification:
👉 clickhubspot.com/od6
Social Media Marketing Course:
👉 clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 clickhubspot.com/Email-Marketing-Certification
Find The Next Wave on your favorite podcast platform
🎙️ lnk.to/thenextwaveyt
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
🔗 Future Tools futuretools.beehiiv.com
🔗 Blog mattwolfe.com
🔗 YouTube youtube.com/@mreflow
More From Nathan
🔗 Newsletter news.lore.com
🔗 Blog lore.com
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
#TheNextWave #Podcast
Episode 80: Are coders really being replaced by AI agents, or is this just the next tech hype cycle?
*Want to implement AI agents like $50M startups do? Get our ultimate guide:* 🔗 clickhubspot.com/3054dc
Nathan Lands (https://x.com/NathanLands) is joined by repeat guest Matan Grinberg (https://x.com/matansf), co-founder of Factory—an agent-native software development platform backed by NEA, Sequoia, JP Morgan, and Nvidia.
This episode dives deep into Factory’s ambitious mission to transform software engineering by enabling developers—and entire organizations—to delegate painful, repetitive coding tasks to “droids,” Factory’s intelligent agents. Matan shares strategies for helping massive enterprises adopt new workflows, how Factory’s platform is built for surface/interface agnosticism (terminal, IDE, Slack, and more), and why optimization for teams—not individuals—will define the future of AI-powered development. Plus, debate about GPT-5’s impact, the myth of “AI winters,” and what the real business ROI of AI looks like in the enterprise.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: lnk.to/thenextwaveyt
—
Show Notes:
(00:00) Scaling Teams to Empower Enterprises
(03:54) Agent Native, Surface Agnostic Approach
(09:07) Prioritizing Business ROI Over Code
(12:10) Assessing Expertise Levels Quickly
(16:01) AI Model Nuances and RL Shift
(18:26) AI Enterprise Market Dynamics
(22:41) Choosing AI Subscription Plans
(25:43) Future-Focused, IDE-Agnostic Development
(27:30) Adapting Cities and Enterprises
(30:11) Embracing Change and Growth
—
Mentions:
HubSpot Inbound: inbound.com
Matan Grinberg: linkedin.com/in/matan-grinberg
Factory: factory.ai
Docusign: docusign.com
Nvidia: nvidia.com
Anthropic: anthropic.com
Cursor: cursor.com
Get the guide to build your own Custom GPT: clickhubspot.com/tnw
Subscribe to The Next Wave:
🔗 clickhubspot.com/847e
📙 FREE Certification Courses
Digital Marketing Certification:
👉 clickhubspot.com/od6
Social Media Marketing Course:
👉 clickhubspot.com/Social-Media-Certification
SEO Training Course:
👉 clickhubspot.com/SEO-Training-Course
Email Marketing Course:
👉 clickhubspot.com/Email-Marketing-Certification
Find The Next Wave on your favorite podcast platform
🎙️ lnk.to/thenextwaveyt
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
🔗 Future Tools futuretools.beehiiv.com
🔗 Blog mattwolfe.com
🔗 YouTube youtube.com/@mreflow
More From Nathan
🔗 Newsletter news.lore.com
🔗 Blog lore.com
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
#TheNextWave #Podcast
