How To Perform an RFM (Recency, Frequency, Monetary) Analysis Using SQL @jiejenn

Uploaded March 2023 | Updated September 2026, 1 week ago

In this video, we'll learn how to perform an RFM analysis using SQL (In SQL Server).

RFM analysis is a marketing technique used to analyze customer behavior based on three factors: recency, frequency, and monetary value. Recency refers to how recently a customer has made a purchase, frequency refers to how often a customer makes purchases, and monetary value refers to how much a customer spends on each purchase. By analyzing these factors, businesses can gain insights into their customers' behavior and tailor their marketing strategies accordingly.

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How To Perform an RFM (Recency, Frequency, Monetary) Analysis Using SQL

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