Uploaded January 2026 | Updated September 2026, 1 week ago
If you’ve been trying to be “affordable” and it’s only led to cheap clients and ignored proposals—you’re not alone.
In this AdobeMAX cut-down, you’ll learn value-based pricing: how to charge more, attract high-paying clients, and remove the friction that makes people ghost.
🚨 You're watching just a slice of the full session.
If you want to go deeper -
→ youtu.be/5eCNrbsEwQA
What we’re going to learn:
• Why “affordable pricing” attracts cheap clients (and repels premium buyers)
• How to charge more by selling outcomes—not deliverables
• How to find an ideal client who can actually afford your pricing
• How to stop getting ghosted after proposals (reduce risk + increase certainty)
• How to speed up approvals with a clearer process (14 vs 30 days, revision limits)
In this episode:
0:00 Intro
0:42 What Makes An Offer Irresistible
2:00 Define The Dream Outcome
4:06 Identify Buyer Fears + Risks
5:50 Increase Certainty With Clear Assurances
6:40 “Discovery Call” vs “Kickoff Call”
8:03 Remove Risk With A Better Process
8:33 Add A Risk-Reversal Guarantee
9:20 Avoid Too Many Options
10:53 Offer Two Timelines (14 vs 30)
11:07 Set Revision Limits + Upsell Faster Delivery
11:43 Get Permission To Enforce Boundaries
12:29 Outro
👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
📚 Resources Mentioned
Ideal Client Profile (ICP)
Outcome-Based Selling
Risk Reversal
🔗 Connect:
instagram.com/thechrisdo
🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: learn.thefutur.com/contentlab
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios
If you’ve been trying to be “affordable” and it’s only led to cheap clients and ignored proposals—you’re not alone.
In this AdobeMAX cut-down, you’ll learn value-based pricing: how to charge more, attract high-paying clients, and remove the friction that makes people ghost.
🚨 You're watching just a slice of the full session.
If you want to go deeper -
→ youtu.be/5eCNrbsEwQA
What we’re going to learn:
• Why “affordable pricing” attracts cheap clients (and repels premium buyers)
• How to charge more by selling outcomes—not deliverables
• How to find an ideal client who can actually afford your pricing
• How to stop getting ghosted after proposals (reduce risk + increase certainty)
• How to speed up approvals with a clearer process (14 vs 30 days, revision limits)
In this episode:
0:00 Intro
0:42 What Makes An Offer Irresistible
2:00 Define The Dream Outcome
4:06 Identify Buyer Fears + Risks
5:50 Increase Certainty With Clear Assurances
6:40 “Discovery Call” vs “Kickoff Call”
8:03 Remove Risk With A Better Process
8:33 Add A Risk-Reversal Guarantee
9:20 Avoid Too Many Options
10:53 Offer Two Timelines (14 vs 30)
11:07 Set Revision Limits + Upsell Faster Delivery
11:43 Get Permission To Enforce Boundaries
12:29 Outro
👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
📚 Resources Mentioned
Ideal Client Profile (ICP)
Outcome-Based Selling
Risk Reversal
🔗 Connect:
instagram.com/thechrisdo
🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: learn.thefutur.com/contentlab
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios
