Uploaded April 2019 | Updated September 2026, 3 weeks ago

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In this video I want to share everything I've learned about indie game marketing so far!

0:00 - Introduction

0:50 - CHAPTER 1 | MAKE THE CORRECT GAME
1:10 - Make something unique
2:00 - Make something people want to play
3:39 - Make your indie game benefit from content creators
5:43 - Make an appealing game
9:25 - Make a game that is contagious

10:56 - CHAPTER 2 | GET THE WORD OUT THERE
11:37 - Use social media
13:22 - Set up your Steam page early
14:37 - Make your store page absolutely perfect
15:39 - Make an awesome game trailer and thumbnail
17:10 - Pick a good release date
18:25 - Publish a press release
19:11 - Set up a press kit
19:58 - Contact games press
21:10 - Send out keys
21:50 - Be honest about what your game is

24:30 - CHAPTER 3 | MULTIPLY YOUR SALES
24:40 - Translate your game to other languages
26:07 - Publish on multiple stores
26:46 - Publish to other platforms
27:31 - Keep your game relevant

27:56 - Final words

I wish you good luck with marketing and selling your indie game. Hope you succeed!

• Check Out ISLANDERS on Steam: store.steampowered.com/app/1046030/ISLANDERS

• Join my Game Dev Discord: discord.gg/Ye6zzfQ

#gamedev #indiedev