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Jed Herne | How to launch books on Kickstarter | Robin & Michael J. Sullivan (Part 1/2) @Jed_Herne | Uploaded September 2022 | Updated October 2024, 9 hours ago.
For more Kickstarter inspiration, check out Jed's interview with Aaron A. Reed, who ran a $500k Kickstarter book campaign: youtu.be/UerRC8E_qA4

We’re joined by Michael J. Sullivan and his wife and business manager Robin Sullivan to discuss how to run effective Kickstarter campaigns. They’re masters at this - Brandon Sanderson even paid credit to them when running his own massive multimillion-dollar Kickstarter campaign, describing them as pioneers of this new publishing approach. Enjoy!

TIMESTAMPS:
0:00 - Intro
3:11 - Michel and Robin as a writing/business duo
7:42 - The current Kickstarter ecosystem
11:32 - Laying the Kickstarter 'foundation' for Brandon Sanderson
14:52 - What are many Kickstarter projects missing?
22:55 - Kickstarter's reservoir of potential readers/backers
24:37 - Why did Michael and Robin get into Kickstarter?
31:21 - Scaling a Kickstarter and selling direct to readers
38:12 - Kickstarters as indie 'book advances' and risk/rewards
42:36 - Fulfillment companies/Outro

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Rob J. Hayes: robjhayes.co.uk

This episode was produced and edited by Adrian M. Gibson.
amgibson.com

Thanks to all of our patrons for funding the show, and an extra-special shoutout to our Legendary Wizard patrons, Taylon and Daniel!

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How to launch books on Kickstarter | Robin & Michael J. Sullivan (Part 1/2) @Jed_Herne

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