Uploaded February 2025 | Updated September 2026, 2 weeks ago
Jason Jones, a 20-year publicist, shares invaluable insights on leveraging local media to boost your book's exposure. Learn why starting small is crucial and how to prepare for your media debut. 👉 Join us on Substack at rossbrand.substack.com
Dale L. Roberts joins me to cohost this episode of the BrandStack Podcast.
Key Takeaways
• Focus on local media before aiming for national shows
• Build experience and create clips to showcase your skills
• Be prepared and flexible for last-minute opportunities
Chapters
00:00 Introduction of Jason Jones
01:06 Inspiration behind "Landing Local Media"
03:15 Strategies for authors in big media markets
05:44 Common mistakes authors make in media preparation
07:23 Press releases vs. relationships in media outreach
Guest Links
🌐 Jones Literary - jonesliterary.com
🌐 Local PR Toolkit - localprtoolkit.com
📚 "Landing Local Media" - amzn.to/40ZYaDM
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🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
Get StreamYard 👉 livestreamuniverse.com/streamyard
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➡️ Resources - gear & software recommendations for creators: livestreamuniverse.com/resources
------------------------------------------------------------
ROSS’ Links:
➡️ Ross Brand on Substack: rossbrand.substack.com
📚 100 Livestreaming & Digital Media Predictions, Volume 5 - book by Ross Brand: geni.us/100v5
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: geni.us/vidpod
➡️ Livestream Universe website: livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: executivebrandcast.com
➡️ For help with publishing your book, contact me at livestreamuniverse.com/contact
-----------------------------------------------------------------
Dale L. Roberts
🎬 Main YouTube Channel: youtube.com/@DaleLRoberts
🎙️ Podcast Channel: youtube.com/@selfpubwithdale
📚 Networking for Authors: amzn.to/3C7pxDa
📚 Advertising for Books: amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: amzn.to/40sz3eo
-----------------------------------------------------------------------
#rossbrand #selfpublishing #bookmarketing
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
Jason Jones, a 20-year publicist, shares invaluable insights on leveraging local media to boost your book's exposure. Learn why starting small is crucial and how to prepare for your media debut. 👉 Join us on Substack at rossbrand.substack.com
Dale L. Roberts joins me to cohost this episode of the BrandStack Podcast.
Key Takeaways
• Focus on local media before aiming for national shows
• Build experience and create clips to showcase your skills
• Be prepared and flexible for last-minute opportunities
Chapters
00:00 Introduction of Jason Jones
01:06 Inspiration behind "Landing Local Media"
03:15 Strategies for authors in big media markets
05:44 Common mistakes authors make in media preparation
07:23 Press releases vs. relationships in media outreach
Guest Links
🌐 Jones Literary - jonesliterary.com
🌐 Local PR Toolkit - localprtoolkit.com
📚 "Landing Local Media" - amzn.to/40ZYaDM
---------------------------------------------------------
🎬 StreamYard 🦆
This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.
Get StreamYard 👉 livestreamuniverse.com/streamyard
---------------------------------------------------------
➡️ Resources - gear & software recommendations for creators: livestreamuniverse.com/resources
------------------------------------------------------------
ROSS’ Links:
➡️ Ross Brand on Substack: rossbrand.substack.com
📚 100 Livestreaming & Digital Media Predictions, Volume 5 - book by Ross Brand: geni.us/100v5
📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: geni.us/vidpod
➡️ Livestream Universe website: livestreamuniverse.com
➡️ Executive BrandCast - podcast strategy & production services: executivebrandcast.com
➡️ For help with publishing your book, contact me at livestreamuniverse.com/contact
-----------------------------------------------------------------
Dale L. Roberts
🎬 Main YouTube Channel: youtube.com/@DaleLRoberts
🎙️ Podcast Channel: youtube.com/@selfpubwithdale
📚 Networking for Authors: amzn.to/3C7pxDa
📚 Advertising for Books: amzn.to/40lK0OI
📚 Advanced Self-Publishing for Authors: amzn.to/3YpzdAt
📚 Self-Publishing for New Authors: amzn.to/40sz3eo
-----------------------------------------------------------------------
#rossbrand #selfpublishing #bookmarketing
Disclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.
