Uploaded September 2026 | Updated September 2026, 1 day ago
Learn how to keep your best employees with these 6 non-qualified plans using life insurance. Often referred to as "Golden Handcuffs", life insurance experts Alden Armstrong and Caleb Guilliams break down the 6 strategies you can use to make sure your best employees are incentivized to stay in your business while also giving you tax advantages.
Want Whole Life Insurance? Click Here: betterwealth.com/go/aa-yt/UbK4xwSYhZk
Want Us To Review Your Life Insurance Policy? Click Here: betterwealth.com/review/aa-yt/UbK4xwSYhZk
Want Free Life Insurance Education & Resources? Unlock the Vault: betterwealth.com/vault/aa-yt/UbK4xwSYhZk
Learn More About the And Asset: bttr.ly/andasset
Chapters:
00:00 Introduction
Category 1: Bonus Plans
11:39 - Traditional Executive Bonus Plan
14:16 - Restricted Executive Bonus Plan (REBA)
Category 2: Split Dollar Plans
30:30 - Loan Regime Split Dollar
34:52 - Economic Benefit Regime Split Dollar
Category 3: Non-Qualified Deferred Compensation Plans
44:05 - Retention Bonus Plan
45:20 - Supplemental Executive Retirement Plan (SERP)
46:50 - Salary Deferral Plan
======================
DISCLAIMER: bttr.ly/aapolicy
*This video is for entertainment purposes only and is not financial or legal advice.
Financial Advice Disclaimer: All content on this channel is for education, discussion and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of information on this channel. Neither host or guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.
Learn how to keep your best employees with these 6 non-qualified plans using life insurance. Often referred to as "Golden Handcuffs", life insurance experts Alden Armstrong and Caleb Guilliams break down the 6 strategies you can use to make sure your best employees are incentivized to stay in your business while also giving you tax advantages.
Want Whole Life Insurance? Click Here: betterwealth.com/go/aa-yt/UbK4xwSYhZk
Want Us To Review Your Life Insurance Policy? Click Here: betterwealth.com/review/aa-yt/UbK4xwSYhZk
Want Free Life Insurance Education & Resources? Unlock the Vault: betterwealth.com/vault/aa-yt/UbK4xwSYhZk
Learn More About the And Asset: bttr.ly/andasset
Chapters:
00:00 Introduction
Category 1: Bonus Plans
11:39 - Traditional Executive Bonus Plan
14:16 - Restricted Executive Bonus Plan (REBA)
Category 2: Split Dollar Plans
30:30 - Loan Regime Split Dollar
34:52 - Economic Benefit Regime Split Dollar
Category 3: Non-Qualified Deferred Compensation Plans
44:05 - Retention Bonus Plan
45:20 - Supplemental Executive Retirement Plan (SERP)
46:50 - Salary Deferral Plan
======================
DISCLAIMER: bttr.ly/aapolicy
*This video is for entertainment purposes only and is not financial or legal advice.
Financial Advice Disclaimer: All content on this channel is for education, discussion and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of information on this channel. Neither host or guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.
