David Lin | How To 'Influence' People, Build Wealth: Psychologist Reveals Secret To Warren Buffet's Success @TheDavidLinReport | Uploaded May 2024 | Updated October 2024, 2 hours ago.
Robert Cialdini, the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and author of the best-selling book "Influence: The Psychology of Persuasion", discusses the 6 pillars of persuasion, and how Warren Buffett and Charlie Munger used these principles to build one of the most successful funds in history.

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*This video was recorded on May 27, 2024

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0:00 - Intro
2:30 - Berkshire Hathaway & 'Influence'
6:24 - Reciprocity
7:53 - What is "influence"?
11:57 - Commitment
12:42 - Authority
15:02 - Social proof
17:39 - Warren Buffett
20:05 - Unity
21:40 - Credible "influencers"
23:30 - Stock performance and PR
25:10 - How to pick company management
27:00 - Herd mentality
28:00 - Scarcity
29:45 - Personality tests
31:00 - How companies ruin themselves
36:00 - Diplomacy and persuasion
38:05 - Persuading others
41:19 - How to become more influential
42:21 - Cialdini's personal influences

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