Uploaded March 2026 | Updated September 2026, 2 days ago

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Authentication tells you who signs in. Analytics tells you how that impacts your business.

Most teams track product metrics — but don’t have clear visibility into authentication behavior:
• Who is signing up?
• Who is coming back?
• Which organizations are growing?

In this Launch Week demo, Kevin walks through AuthKit Analytics — a new way to understand user growth directly from your authentication layer.

We cover:
• Tracking new vs returning users
• Understanding growth trends over time
• Breaking down activity by organization
• Why auth data is a key signal for product health

Under the hood, AuthKit Analytics uses ClickHouse to power fast, aggregated views across signups and sessions.

If you're building a SaaS product, your auth system already has the data — this just makes it visible.

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📦 Learn more about WorkOS:
workos.com/blog/authkit-analytics

🚀 More Launch Week announcements:
workos.com/launch-week/spring-2026

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TIMESTAMPS
00:00 Why auth analytics matters
00:35 Tracking user growth over time
01:19 The analytics dashboard walkthrough
02:00 Organization-level insights
02:42 How it works (ClickHouse)