Uploaded February 2019 | Updated September 2026, 2 weeks ago
Making sure your idea sets itself apart from competitors doesn't only involve having a great product; it also requires creating a cohesive system, service, and brand to envelop your idea. CEO of the new paint company Clare, Nicole Gibbons, figured out how to disrupt an entire industry with a combination of understanding her expertise and recognizing room for improvement within the paint industry. In her talk at the 2018 Core77 Conference "Now What?", she shares how she identified a market problem and created a system that fills a void in a crowded industry, while also making the experience of choosing paint for your home relatable, beautiful, and enjoyable.
Making sure your idea sets itself apart from competitors doesn't only involve having a great product; it also requires creating a cohesive system, service, and brand to envelop your idea. CEO of the new paint company Clare, Nicole Gibbons, figured out how to disrupt an entire industry with a combination of understanding her expertise and recognizing room for improvement within the paint industry. In her talk at the 2018 Core77 Conference "Now What?", she shares how she identified a market problem and created a system that fills a void in a crowded industry, while also making the experience of choosing paint for your home relatable, beautiful, and enjoyable.
