Uploaded July 2020 | Updated September 2026, 2 hours ago
In this video, you'll learn how to determine and calculate your customer acquisition cost (CAC) so that you never ever over-spend on marketing again. Enjoy!
✅ Time codes (How To Calculate Your Customer Acquisition Cost)
00:00 INTRO
00:00 Why many businesses fail
01:27 How to calculate your CAC
03:09 How to figure out your allowable CAC
04:12 Lifetime Value of a Customer
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😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.
Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.
His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Note: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
🇫🇷Born & raised in Paris - Je parle Francais
© 2020 Antoine Dupont. All rights reserved.
In this video, you'll learn how to determine and calculate your customer acquisition cost (CAC) so that you never ever over-spend on marketing again. Enjoy!
✅ Time codes (How To Calculate Your Customer Acquisition Cost)
00:00 INTRO
00:00 Why many businesses fail
01:27 How to calculate your CAC
03:09 How to figure out your allowable CAC
04:12 Lifetime Value of a Customer
🔥 MY FAVORITE PLUGINS & TOOLS
CANVA (30-day FREE Trial): canva.7eqqol.net/c/2206279/647168/10068?adcampaigngroup=Pro_LP
REMOVE BACKGROUND (FREE): https://www.remove.bg/?aid=ljvkbbgjyrflrqyc
TUBE BUDDY (FREE): tubebuddy.com/adupont
LEAD PAGES (14-day FREE Trial): leadpages.pxf.io/c/2206279/444517/5673
SEM RUSH (7-day FREE Trial): semrush.com/lp/sem/en/?ref=7018451169&utm_campaign=landing_try_the_world_s_no_1_marketing_tool_free_&utm_source=berush&utm_medium=promo&utm_term=23
ANSWER THE PUBLIC (FREE): answerthepublic.com
📽 DOWNLOAD FREE LANDING PAGE VIDEO SCRIPT TEMPLATE
antoinedupont.com/download-landing-page-video-script
🏆 DOWNLOAD FREE HEADLINE CREATION WORKSHEET
antoinedupont.com/request-headline-worksheet
Disclaimer: Some of these links go to one of my websites and some are affiliate links where I'll earn a small commission if you make a purchase at no additional cost to you.
🔔 Subscribe for more tips & videos: goo.gl/eWLG1W
👪Join my Facebook Group: facebook.com/groups/antoinedupont
🚀 To put a date on hold for your next event: antoinedupont.com
📢 Let's connect:
facebook.com/antoinedupontspeaker
instagram.com/adupont65
linkedin.com/in/dupontantoine
twitter.com/adupont65
https://www.katapult.marketing/
😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.
Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.
His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Note: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
🇫🇷Born & raised in Paris - Je parle Francais
© 2020 Antoine Dupont. All rights reserved.
![Business Care: Performance & Self Care Skills [WEBCAST #19] with Jeanette Bronée](https://i.ytimg.com/vi/cnl8vDZzF30/mqdefault.jpg "Business Care: Performance & Self Care Skills [WEBCAST #19] with Jeanette Bronée
#DigitalMarketing #LeadGeneration #AntoineDupont
Webcast with Jeanette Bronée about self-care skills and how do you manage self-care in challenging circumstances.
About Jeanette Bronée
Jeanette is a motivational business, keynote speaker on the topic of why we need nourishment to perform better and how we obtain personal and organizational health by creating a corporate culture of nourishment.
https://www.jeanettebronee.com/
https://www.facebook.com/bronee
https://www.linkedin.com/in/jeanettebronee/
https://twitter.com/pathforlife
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
Music: Hieroglyph - Kieran Jones - DeWolfe Music
http://www.dewolfemusic.com/")
![How Important Is Self-Care? The 3 Things You Should Know [Webcast #43] With Debra K](https://i.ytimg.com/vi/d_hvmsqgpeE/mqdefault.jpg "How Important Is Self-Care? The 3 Things You Should Know [Webcast #43] With Debra K
#DigitalMarketing #LeadGeneration #AntoineDupont
Webcast with Debra K about how important self-care is and why it helps. This video will discuss the best tips and techniques.
About Debra K
https://www.facebook.com/journeyintowellbeing
https://www.facebook.com/WellWorldTV
https://twitter.com/debrasjourney
https://www.linkedin.com/in/wellworld/
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
Music: Hieroglyph - Kieran Jones - DeWolfe Music
http://www.dewolfemusic.com/")
![How To Increase & Boost Website Conversion [WEBINAR]](https://i.ytimg.com/vi/elMlNb3OyyA/mqdefault.jpg "How To Increase & Boost Website Conversion [WEBINAR]
On this recorded webinar, youll discover how to increase website conversion and the strategies you should implement to optimize your website the right way.
🔥MY FAVORITE GRAPHIC DESIGN PLUGIN & TOOLS🔥
👉CANVA (30-day FREE Trial): https://canva.7eqqol.net/c/2206279/647168/10068?adcampaigngroup=Pro_LP
👉REMOVE BACKGROUND ON PHOTOS (FREE): https://www.remove.bg/?aid=ljvkbbgjyrflrqyc
👉TUBE BUDDY (FREE): https://www.tubebuddy.com/adupont
👉INVIDEO (FREE TRIAL): https://invideo.io?ref=antoinedupont
⚡Use Code: ANTOINE25 for 25% Discount at Check Out!
👉 LANDING PAGE CREATION TOOLS
LEAD PAGES (14-day FREE Trial): https://leadpages.pxf.io/c/2206279/444517/5673
📽 DOWNLOAD (FREE) LANDING PAGE VIDEO SCRIPT TEMPLATE
https://www.antoinedupont.com/download-landing-page-video-script/
🏆 DOWNLOAD (FREE) HEADLINE CREATION WORKSHEET
https://www.antoinedupont.com/request-headline-worksheet/
✅Disclaimer: Some of these links go to one of my websites and some are affiliate links where Ill earn a small commission if you make a purchase at no additional cost to you.
#AntoineDupont
🔔 Subscribe for more tips & videos: https://goo.gl/eWLG1W
👪Join my Facebook Group: https://www.facebook.com/groups/antoinedupont
🚀 To put a date on hold for your next event: https://www.antoinedupont.com/
📢 Lets connect:
https://www.facebook.com/antoinedupontspeaker
https://www.instagram.com/adupont65/
https://www.linkedin.com/in/dupontantoine/
https://twitter.com/adupont65
https://www.katapult.marketing/
😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.
Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.
His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Note: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
🇫🇷Born & raised in Paris - Je parle Francais
© 2020 Antoine Dupont. All rights reserved.")
![Leadership Coaching: 3 Key Points For You To Know In (2018) [Webcast #31] With Neen James](https://i.ytimg.com/vi/foLlTAKVOnM/mqdefault.jpg "Leadership Coaching: 3 Key Points For You To Know In (2018) [Webcast #31] With Neen James
#DigitalMarketing #LeadGeneration #AntoineDupont
Webcast with Neen James about 3 key points about leadership coaching, from paying attention to what matters and the 15-minute rule.
Also, check out her new book.
https://www.amazon.com/Attention-Pays-Profitability-Productivity-Accountability/dp/1119480256
https://neenjames.com/
https://www.linkedin.com/in/neenjames/
https://www.youtube.com/channel/UCyF9yeuiIYmBfDt-rNCrgOw
About Neen James
High Energy Motivational Keynote Speaker • Sales and Leadership Coach • Author • Aussie
If you are looking for a female, motivational keynote speaker with leadership, sales and productivity strategies that help your team become more engaged and goal driven, look no further.
Clients describe my keynotes as:
• Force of nature
• Boundless energy
• Timely topics
• Laugh out loud fun
• Eye opening ideas
Dubbed as the ‘energizer powerhouse,’ I will teach your sales and leadership audiences to achieve:
• Exceptional performance
• Through-the-roof sales
• Best-in-business productivity
• Growing your leadership
Cool clients include Comcast, Cisco, Virgin, Pfizer, FBI, Johnson & Johnson, and BMW - all of which say I am fun, real, energetic and wicked smart (this is my favorite).
It’s true I am pint-sized, sassy … and Aussie. My bigger-than-life message will deliver high-energy, actionable strategies to help your audience and organization understand that paying attention - undivided, undistracted attention - holds the key to:
• greater success
• higher sales
• phenomenal customer service
• unlimited referrals
• skyrocketing performance
• unparalleled productivity
I am a Certified Speaking Professional, a valuable accreditation earned by less than 10% speakers worldwide. My corporate background in learning and development, and managing large teams throughout several industries, means I am the perfect fit for organizations seeking to differentiate themselves in today’s competitive arena.
https://neenjames.com/
https://neenjames.com/blog/
https://twitter.com/neenjames
https://neenjames.com/keynotes/
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
Music: Hieroglyph - Kieran Jones - DeWolfe Music
http://www.dewolfemusic.com/")
![5 Tips To Boost Your Website Conversion Rate [EASY]](https://i.ytimg.com/vi/gFYHK99RuCM/mqdefault.jpg "5 Tips To Boost Your Website Conversion Rate [EASY]
#DigitalMarketing #LeadGeneration #AntoineDupont
In this video, youll get 5 easy tips to boost the conversion of your website. The first is based on the amazing book by Don Miller Building a Story Brand - Hope you enjoy it.
0:50 Tip #1 - No Carousel
2:00 Tip #2 - Make a Better Title
4:13 Tip #3 - Improve Call-to-actions (CTA)
6:43 Tip #4 - Have Great Testimonials
9:40 Tip #5 - A Video on Each Page
11:55 RECAP
🔔 Subscribe for more tips & videos: https://goo.gl/eWLG1W
🚀 To have Antoine speak or to put a date on hold for your next event: https://www.antoinedupont.com/
📢 Lets connect:
https://www.facebook.com/antoinedupontspeaker
https://www.instagram.com/adupont65/
https://www.linkedin.com/in/dupontantoine/
https://www.katapult.marketing/
Intro Music: https://soundcloud.com/milkncooks
Crickets: https://www.youtube.com/watch?v=eKmRkS1os7k
About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.
Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.
His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
© 2019 Antoine Dupont. All rights reserved.")
