Scott D. Clary - Success Story Podcast | How to create customers. @scottdclary | Uploaded May 2024 | Updated October 2024, 6 hours ago.
Guy Kawasaki - Author & Speaker

Most entrepreneurs start chasing the wrong finish line.

Money, clout, those are the shiny distractions. They're not what builds a life worth living.

Real achievement isn't about your net worth. It's about the net value you create in the world.

Like Peter Drucker said, business isn't about pleasing investors, it's about creating customers.

That's innovation. That's problem-solving. That's finding a genuine need and filling it better than anyone else.

Creating the customer is the KPI the others stem from:

• The revenue? Follows genuine customer love.
• The brand? Built on the trust earned serving those customers.
• Your own legacy? The impact of the problems you solved.

That's how you build something that matters. That's how you become remarkable. Forget optimizing for dollars or follower counts.

Optimize for the value you're putting into the world.

That's the game worth winning.

#entrepreneurship #purpose #impact #innovation