Uploaded August 2026 | Updated September 2026, 3 weeks ago
In this RESKILL Masterclass, Anastasia Buyalskaya, Assistant Professor of Marketing at HEC Paris and behavioral scientist, explores why managing money is often less about knowledge than about habit.
Drawing on her research published in leading journals including PNAS and Management Science, as well as her HEC Executive MSc in Finance (EMiF) course on cognitive biases in investment decision-making, she explains how automatic behaviors shape everyday financial decisions, from checking investment apps to impulse spending, and shares practical strategies to replace them with habits that support long-term financial health. Whether you're looking to save more consistently, invest with greater discipline or avoid costly financial mistakes, this masterclass provides actionable tools that can be applied immediately in both your personal and professional life.
Watch the full masterclass: https://www.hec.edu/en/dare/brands-behaviors/how-build-better-financial-habits
In this RESKILL Masterclass, Anastasia Buyalskaya, Assistant Professor of Marketing at HEC Paris and behavioral scientist, explores why managing money is often less about knowledge than about habit.
Drawing on her research published in leading journals including PNAS and Management Science, as well as her HEC Executive MSc in Finance (EMiF) course on cognitive biases in investment decision-making, she explains how automatic behaviors shape everyday financial decisions, from checking investment apps to impulse spending, and shares practical strategies to replace them with habits that support long-term financial health. Whether you're looking to save more consistently, invest with greater discipline or avoid costly financial mistakes, this masterclass provides actionable tools that can be applied immediately in both your personal and professional life.
Watch the full masterclass: https://www.hec.edu/en/dare/brands-behaviors/how-build-better-financial-habits
