Uploaded August 2026 | Updated September 2026, 4 days ago
What does it take to build a trusted brand in one of the world's fastest-moving industries? In this NZCryptoCon panel, Mena Theodorou, Phil Ohren, and Chris Vanek share insights into brand building, community engagement, marketing strategies, and what separates successful crypto companies from the rest.
🎥 Recorded live at NZCryptoCon 2026.
#NZCryptoCon #CryptoMarketing #BrandBuilding #Blockchain #Web3 #Crypto #Community
What does it take to build a trusted brand in one of the world's fastest-moving industries? In this NZCryptoCon panel, Mena Theodorou, Phil Ohren, and Chris Vanek share insights into brand building, community engagement, marketing strategies, and what separates successful crypto companies from the rest.
🎥 Recorded live at NZCryptoCon 2026.
#NZCryptoCon #CryptoMarketing #BrandBuilding #Blockchain #Web3 #Crypto #Community









![Scaling Base & Onboarding Billions to Crypto: Michael de Hoog, Coinbase | AusCryptoCon
Coinbase is aiming to bring one billion users on-chain!
Michael de Hoog, a key engineer at Coinbase working alongside Brian Armstrong and Jesse Pollak on Base, dives into the groundbreaking work being done to scale Base, Coinbases Layer 2 solution, and onboard the next wave of crypto users.
Learn about the technical challenges of scaling to a gigas per second, the innovative smart wallet and passkey approach for user-friendly onboarding, and Coinbases vision for a future of self-custody.
Attend AusCryptoCon this year & hear from more crypto Innovators! Get your tickets for AusCryptoCon 2025 : https://auscryptocon.com/
Timestamped Chapters:
[0:00] Introduction to Michael Duo from Coinbase at AusCryptoCon - Introduction to Michael Duo, early Coinbase engineer and key figure on Base, at the Australian Crypto Convention.
[0:48] Michael Duos Journey at Coinbase: From 2017 to Base - Michael shares his background, joining Coinbase in 2017 during the ICO boom, and his focus on scaling infrastructure.
[2:36] Base Layer 2 Growth & Origin Story: Coinbases On-Chain Vision - Discussion of Bases rapid growth as the fastest-growing Ethereum Layer 2, its origin story, and Coinbases strategic move on-chain.
[3:54] Coinbases Motivation for Base: Beyond Exchange Revenue Models - Explaining Coinbases need to move beyond traditional exchange and brokerage models and embrace on-chain technologies.
[4:51] Ethereum L2 Selection & Optimism OP Stack: Building Base - The decision to build on Ethereum and the selection of Optimisms OP Stack for Bases development.
[5:59] Scaling Base to a Gigas Per Second: Technical Challenges & Roadmap - In-depth discussion of the ambitious goal to scale Base to a gigas per second transaction throughput and the technical hurdles involved.
[6:58] Addressing L1 Blob Space Limits & L2 Execution Speed for Scaling - Challenges with L1 blob space, L2 execution speed, and potential solutions like state memoization and rollup boost.
[7:46] State Growth & Archive Nodes: Managing Data for Scalability - Addressing state growth challenges, deprecating archive nodes, and moving towards full nodes and state expiration strategies.
[8:24] Horizontal Scaling with OP Stack Interrupt Features: Future Scaling Directions - Exploring horizontal scaling possibilities with OP Stack interrupt features for running multiple Base chains.
[8:50] Smart Wallets & Passkeys for User Onboarding: Melbourne Marathon Example - Discussion of smart wallets and passkeys as crucial for onboarding billions of users, referencing the Melbourne Marathon example.
[9:31] The Logic Behind Smart Wallets: Seed Phrases, Gas Fees & User Experience - Explaining the rationale for smart wallets to overcome onboarding friction associated with seed phrases and gas fees.
[10:09] Coinbase Wallet & Account Abstraction (ERC-4337): Simplifying User Access - Evolution of Coinbase Wallet and integration of ERC-4337 for gasless transactions and improved user experience.
[10:44] Key Space: A Minimal Key Store ZK Rollup for Cross-Chain Wallet State - Introduction to Key Space, a ZK rollup project for managing wallet state across multiple chains and its evolution.
[12:29] L3s on Base & Trusted Execution Environments (TEEs): Reducing Withdrawal Times - Exploration of L3s built on Base using trusted execution environments to significantly reduce withdrawal times to 10 seconds.
[13:06] Composable L3s & Extended L2 Block Space: Vision for App Chains - Vision for composable L3s and how they can extend L2 block space, enabling faster cross-chain interactions.
[14:24] Getting Started Building on Base: Resources & Developer Tools - Guidance on resources for developers to start building on Base, including base.org, documentation, Discord, and GitHub.
[15:14] Exciting Projects in the Base Ecosystem: ZK Proofs & Hardware Acceleration - Michael highlights exciting projects in the ZK space, including Risk Zero, Cinc, and Beest, and their contributions to the ecosystem.
[16:53] Q&A: DeFi Risks & Platform Security - Audience Q&A - Question about risks involved in DeFi, and security considerations.
[17:29] Q&A: Passkeys & User Onboarding: Ubiquitous Technology for Mass Adoption - Audience Q&A - Question about passkeys as a brand new technology to help with mass onboarding and future adoption.
[19:49] Q&A: Self-Custody & Security with Mass Onboarding Strategies - Audience Q&A - Question about the balance between mass onboarding strategies and maintaining self-custody and security. Scaling Base & Onboarding Billions to Crypto: Michael de Hoog, Coinbase | AusCryptoCon](https://i.ytimg.com/vi/D2EFj8I3UCo/mqdefault.jpg)
