Uploaded June 2022 | Updated September 2026, 2 weeks ago

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The Nebula / CuriosityStream bundle is no longer active. Instead, you can sign up for Nebula directly with my discount now for about $2.5 a month with a yearly plan, which includes Nebula Originals AND the whole Nebula Classes platform, too, including my own class.
Sign up here: go.nebula.tv/techaltar

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►►► This video ◄◄◄

Carl Pei has now launched 3 different phone brands: OnePlus, OnePlus Nord and Nothing. In this video we break down how he builds hype, how he creates a myth, and how he makes products people can't help but care about.

The Story Behind - ep. 87

This video on Nebula: https://nebula.app/videos/techaltar-how-to-build-a-phone-brand-out-of-nothing

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►►► TechAltar links ◄◄◄

Merch:
http://enthusiast.store

Social media:
twitter.com/TechAltar
instagram.com/TechAltar
facebook.com/TechAltar
discord.gg/npKQebe

If you want to support TechAltar directly: flattr.com/@techaltar

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►►► Attributions ◄◄◄

Music by Edemski: soundcloud.com/edemski