Uploaded August 2025 | Updated September 2026, 1 week ago
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If your instinct when business slows down is to lower your prices… stop.
In this powerful breakdown, Chris Do exposes the truth behind price wars and how creative professionals sabotage their value by treating their services like a commodity. Instead of racing to the bottom, he shares real strategies—from pricing psychology to perceived value—that will help you raise your rates and still land the clients you want.
Inspired by Ronald Baker’s Implementing Value Pricing and Alex Hormozi’s $100M Offers, this video will teach you how to reframe your offer, increase certainty, and deliver results faster—so price becomes irrelevant.
👊 Say goodbye to self-doubt. Say hello to premium pricing.
📚 Books Mentioned:
– Implementing Value Pricing – Ronald J. Baker
– $100M Offers – Alex Hormozi
⏱️ Timestamps
0:00 – Intro
0:15 – The deadly price war cycle explained
0:40 – "There’s no such thing as a commodity"
1:24 – Ron Baker's Example
2:40 – More Examples Of How To Use Imagination
4:50 – What Makes People Buy From You?
6:08 – Outro
🏷️ Hashtags
#CreativeBusiness #PricingStrategy #ValuePricing #ChrisDo #AlexHormozi #RaiseYourRates #StopDiscounting #EntrepreneurMindset #CreativeEntrepreneurs #FreelancerTips
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: thefutur.com/pro
🎙️ The Futur Podcast:
thefutur.com/podcast
📍 Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media
Join this channel to get access to perks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
If your instinct when business slows down is to lower your prices… stop.
In this powerful breakdown, Chris Do exposes the truth behind price wars and how creative professionals sabotage their value by treating their services like a commodity. Instead of racing to the bottom, he shares real strategies—from pricing psychology to perceived value—that will help you raise your rates and still land the clients you want.
Inspired by Ronald Baker’s Implementing Value Pricing and Alex Hormozi’s $100M Offers, this video will teach you how to reframe your offer, increase certainty, and deliver results faster—so price becomes irrelevant.
👊 Say goodbye to self-doubt. Say hello to premium pricing.
📚 Books Mentioned:
– Implementing Value Pricing – Ronald J. Baker
– $100M Offers – Alex Hormozi
⏱️ Timestamps
0:00 – Intro
0:15 – The deadly price war cycle explained
0:40 – "There’s no such thing as a commodity"
1:24 – Ron Baker's Example
2:40 – More Examples Of How To Use Imagination
4:50 – What Makes People Buy From You?
6:08 – Outro
🏷️ Hashtags
#CreativeBusiness #PricingStrategy #ValuePricing #ChrisDo #AlexHormozi #RaiseYourRates #StopDiscounting #EntrepreneurMindset #CreativeEntrepreneurs #FreelancerTips
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: thefutur.com/pro
🎙️ The Futur Podcast:
thefutur.com/podcast
📍 Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media
