Uploaded February 2025 | Updated September 2026, 3 days ago
In a world where opinions are divided and polarization runs deep, how can we change people's minds and move them to action? In this episode from the archives, Jessi Hempel sits down with Dr. Marcus Collins, award-winning marketer and author of For the Culture, to unpack the power of culture when it comes to influencing behaviour and changing minds.
They also discuss
•,How technology speeds up our cultural shifts and pushes us to define our place in the world
•,The power of empathy in bridging gaps between people with different worldviews
•,Why brands need to take a stand and risk alienating some to build trust with others
Stay tuned to learn more about Dr. Marcus Collins’ take on the power of culture.
Subscribe to the #HelloMonday newsletter for more on building a work life on your own terms. bit.ly/HelloMondayNewsletter
#HelloMonday
#MarcusCollins
#culture
0:00 Intro
7:10 When it comes to introducing ideas, what does it mean to do it well and creatively?
11:10 How do we effectively market our ideas?
14:28 How does technology impact culture?
18:20 Being in smaller groups vs, bigger groups
21:00 Do you think that capitalism is the right framework?
23:00 When it comes to brands incorporating LGBTQ in their branding, what is the best direction they should take?
27:00 Conclusion
In a world where opinions are divided and polarization runs deep, how can we change people's minds and move them to action? In this episode from the archives, Jessi Hempel sits down with Dr. Marcus Collins, award-winning marketer and author of For the Culture, to unpack the power of culture when it comes to influencing behaviour and changing minds.
They also discuss
•,How technology speeds up our cultural shifts and pushes us to define our place in the world
•,The power of empathy in bridging gaps between people with different worldviews
•,Why brands need to take a stand and risk alienating some to build trust with others
Stay tuned to learn more about Dr. Marcus Collins’ take on the power of culture.
Subscribe to the #HelloMonday newsletter for more on building a work life on your own terms. bit.ly/HelloMondayNewsletter
#HelloMonday
#MarcusCollins
#culture
0:00 Intro
7:10 When it comes to introducing ideas, what does it mean to do it well and creatively?
11:10 How do we effectively market our ideas?
14:28 How does technology impact culture?
18:20 Being in smaller groups vs, bigger groups
21:00 Do you think that capitalism is the right framework?
23:00 When it comes to brands incorporating LGBTQ in their branding, what is the best direction they should take?
27:00 Conclusion
