Uploaded August 2026 | Updated September 2026, 2 weeks ago
Girls used to be sold products. Now they've become the product.
Today's guest is writer Freya India. Her new book, "GIRLS®: Generation Z and the Commodification of Everything," argues that an entire generation of young women has been taught to package, brand, and market themselves for public consumption — from Instagram feeds to dating apps. We talk about how social media, technology, and modern culture are reshaping identity, relationships, and what it means to grow up as a young woman today.
Thank you to our sponsors!
ZEBRA: Use code "ALEX" for 10% off any order at yayzebra.com
GEVITI: Use code "ALEX" to get 20% off of your first purchase at gogeviti.com/cultureapothecary
TECH WELLNESS: Use code "ALEX" for 15% off EMF-Free Air Tube Headphones, Faraday Bags, and EMF Protection Packs at techwellness.com/pages/culture-apothecary
BLDG ACTIVE SKIN REPAIR: Use code “ALEX” for 20% off your order at shop.bldgactive.com/discount/ALEX
A'DEL NATURAL COSMETICS: Use code "ALEX" for 25% off first time orders at adelnaturalcosmetics.com
Our Guest:
Freya India
Freya's Links:
Substack: freyaindia.co.uk/about
X: https://x.com/freyaindiaa?lang=en
Book: https://a.co/d/0gO4C2ej
TIMESTAMPS:
0:00 Intro
2:01 The Algorithm: Is It Making People The Same?
4:01 The Controversial Book?
6:07 Millennial vs. Gen Z: How Growing Up Was Different
10:11 Social Media: The Real World to Young Women
11:29 How Girls are Becoming Products
13:29 Ads: Zebra, Geviti
16:24 Self-Expression or Conformity?
20:22 How Marketing Affects Young Women's Beliefs
22:08 How Gen Z Girls Face Vulnerability
24:01 How the Culture Shaped this Generation Negatively
26:13 Doe Social Media Feminize Men?
28:52 Trigger Fingers Turned to Twitter Fingers
29:24 Ads: Tech Wellness, Active Skin Repair
32:27 Is Social Media Causing Victimhood?
34:57 The iPhone & Birth Control
36:10 People have Become Accessories?
37:09 Online Relationship Advice: Based or Garbage?
39:23 Dating in Today's Culture
41:31 Scrolling vs. Showing Up
44:01 Is Christianity Becoming A Trend?
49:02 How Young Is Too Young For TikTok?
50:28 Ads: Adel Natural Cosmetics
51:41 How Gen Z Women Will Lean Politically
53:22 What Conservatives are Getting Right and Wrong About Young Women
56:02 One Remedy To Heal A Sick Culture
FOLLOW ALEX:
Instagram | instagram.com/realalexclark
Instagram | instagram.com/cultureapothecary
YouTube | youtube.com/@RealAlexClark
Facebook | facebook.com/realalexclark
X | https://x.com/yoalexrapz
Spotify | open.spotify.com/show/7M0C7cl5Fobejy7gbT5GB2?si=4c1abfaf22314ff8
Apple Podcasts | podcasts.apple.com/us/podcast/the-spillover-with-alex-clark/id1507839530
🌿 Culture Apothecary WEBSITE/NEWSLETTER: realalexclark.com
Join the Cuteservatives Facebook group to connect with like minded friends who love America and all things health and wellness! facebook.com/groups/1234544066933796
🌿 Subscribe to ‘Culture Apothecary’ on Apple Podcasts and Spotify.
New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.
DISCLAIMER: This content is for informational purposes only and is not medical advice. Always talk to a qualified healthcare professional for any health-related questions or decisions.
#FreyaIndia #GenZ #Girlhood #SocialMedia #GirlsBook #YouthCulture #MentalHealth #DatingApps #InfluencerCulture #DigitalCulture
Girls used to be sold products. Now they've become the product.
Today's guest is writer Freya India. Her new book, "GIRLS®: Generation Z and the Commodification of Everything," argues that an entire generation of young women has been taught to package, brand, and market themselves for public consumption — from Instagram feeds to dating apps. We talk about how social media, technology, and modern culture are reshaping identity, relationships, and what it means to grow up as a young woman today.
Thank you to our sponsors!
ZEBRA: Use code "ALEX" for 10% off any order at yayzebra.com
GEVITI: Use code "ALEX" to get 20% off of your first purchase at gogeviti.com/cultureapothecary
TECH WELLNESS: Use code "ALEX" for 15% off EMF-Free Air Tube Headphones, Faraday Bags, and EMF Protection Packs at techwellness.com/pages/culture-apothecary
BLDG ACTIVE SKIN REPAIR: Use code “ALEX” for 20% off your order at shop.bldgactive.com/discount/ALEX
A'DEL NATURAL COSMETICS: Use code "ALEX" for 25% off first time orders at adelnaturalcosmetics.com
Our Guest:
Freya India
Freya's Links:
Substack: freyaindia.co.uk/about
X: https://x.com/freyaindiaa?lang=en
Book: https://a.co/d/0gO4C2ej
TIMESTAMPS:
0:00 Intro
2:01 The Algorithm: Is It Making People The Same?
4:01 The Controversial Book?
6:07 Millennial vs. Gen Z: How Growing Up Was Different
10:11 Social Media: The Real World to Young Women
11:29 How Girls are Becoming Products
13:29 Ads: Zebra, Geviti
16:24 Self-Expression or Conformity?
20:22 How Marketing Affects Young Women's Beliefs
22:08 How Gen Z Girls Face Vulnerability
24:01 How the Culture Shaped this Generation Negatively
26:13 Doe Social Media Feminize Men?
28:52 Trigger Fingers Turned to Twitter Fingers
29:24 Ads: Tech Wellness, Active Skin Repair
32:27 Is Social Media Causing Victimhood?
34:57 The iPhone & Birth Control
36:10 People have Become Accessories?
37:09 Online Relationship Advice: Based or Garbage?
39:23 Dating in Today's Culture
41:31 Scrolling vs. Showing Up
44:01 Is Christianity Becoming A Trend?
49:02 How Young Is Too Young For TikTok?
50:28 Ads: Adel Natural Cosmetics
51:41 How Gen Z Women Will Lean Politically
53:22 What Conservatives are Getting Right and Wrong About Young Women
56:02 One Remedy To Heal A Sick Culture
FOLLOW ALEX:
Instagram | instagram.com/realalexclark
Instagram | instagram.com/cultureapothecary
YouTube | youtube.com/@RealAlexClark
Facebook | facebook.com/realalexclark
X | https://x.com/yoalexrapz
Spotify | open.spotify.com/show/7M0C7cl5Fobejy7gbT5GB2?si=4c1abfaf22314ff8
Apple Podcasts | podcasts.apple.com/us/podcast/the-spillover-with-alex-clark/id1507839530
🌿 Culture Apothecary WEBSITE/NEWSLETTER: realalexclark.com
Join the Cuteservatives Facebook group to connect with like minded friends who love America and all things health and wellness! facebook.com/groups/1234544066933796
🌿 Subscribe to ‘Culture Apothecary’ on Apple Podcasts and Spotify.
New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.
DISCLAIMER: This content is for informational purposes only and is not medical advice. Always talk to a qualified healthcare professional for any health-related questions or decisions.
#FreyaIndia #GenZ #Girlhood #SocialMedia #GirlsBook #YouthCulture #MentalHealth #DatingApps #InfluencerCulture #DigitalCulture
