Uploaded December 2025 | Updated September 2026, 1 week ago

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Episode 92: Edward Crisler from Radeon-exclusive AIB Sapphire joins the podcast to chat about the current GPU market. How will rising DRAM prices affect gaming GPUs? Can the GPU makers and AIBs absorb some of the increased cost? Also we talk about RDNA 4 and how successful it's been compared to previous generations, AMD's true market share, and of course, the Sapphire Puke box art

CHAPTERS
00:00 - Intro
01:03 - RDNA 4 Launch at Sapphire
05:11 - RDNA 4 vs Older Generations Success
11:32 - The DRAM Crisis
20:25 - AIBs Want More Control
24:48 - Thoughts on 12VHPWR
26:32 - How Are SKU Decisions Made?
32:35 - Sapphire Puke
35:27 - DRAM Pricing: What Can AMD and AIBs Do?
44:50 - AI-Focused GPU Makers Owe Everything to Gamers
50:56 - AMD's True Market Share
59:05 - The Key to RDNA 4's Success
1:03:13 - Outro with Ed's Favorite Sapphire Generation

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