Uploaded June 2026 | Updated September 2026, 4 hours ago
In the Startup Stories with Atlassian series, we interview founders about their entrepreneurial journey, learn about the problems they are trying to solve, and explore how their teams are using Atlassian tools to grow and deliver value to their customers.
In this episode of Startup Stories with Atlassian, Adam sits down with Aaqib Usmani, Founder & CEO of Tasteport, to explore how he's building the multicultural grocery infrastructure powering a $280B specialty market – and why the right internal tools are just as important as the product itself.
Aaqib shares how a personal frustration with finding authentic ethnic groceries in Toronto turned into a multi-platform logistics company serving 15 cities across the Greater Toronto Area. Learn how Tasteport uses AI to transform messy grocer spreadsheets into shoppable catalogs, coordinates five interconnected platforms with a distributed team, and why they went all-in on Atlassian from day one.
🔑 What you'll learn:
Using AI to solve real operational problems – turning chaotic inventory files into clean online catalogs in minutes
Why Jira sits at the center of managing work across five connected platforms
How the Atlassian for Startups program enabled enterprise-grade tooling from the start
What's next: Rovo, AI agents, and MCP capabilities on their engineering roadmap
🔗 Links:
Tasteport → tasteport.com
Aaqib Usmani on LinkedIn → linkedin.com/in/aaqibusmani
Atlassian for Startups Community Article → community.atlassian.com/forums/Startups-discussions/Startup-Stories-with-Atlassian-How-Tasteport-Turned-a-Family/td-p/3220448
💡 Building a startup? Get free access to Atlassian's tools through the Atlassian for Startups program: atlassian.com/software/startups
About Atlassian:
Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.
Connect with Atlassian:
Subscribe: youtube.com/@Atlassian
Follow Atlassian on LinkedIn: linkedin.com/company/atlassian
Follow Atlassian on Instagram: instagram.com/atlassian
Follow Atlassian on X: twitter.com/atlassian
Follow Atlassian on Facebook: facebook.com/atlassian
In the Startup Stories with Atlassian series, we interview founders about their entrepreneurial journey, learn about the problems they are trying to solve, and explore how their teams are using Atlassian tools to grow and deliver value to their customers.
In this episode of Startup Stories with Atlassian, Adam sits down with Aaqib Usmani, Founder & CEO of Tasteport, to explore how he's building the multicultural grocery infrastructure powering a $280B specialty market – and why the right internal tools are just as important as the product itself.
Aaqib shares how a personal frustration with finding authentic ethnic groceries in Toronto turned into a multi-platform logistics company serving 15 cities across the Greater Toronto Area. Learn how Tasteport uses AI to transform messy grocer spreadsheets into shoppable catalogs, coordinates five interconnected platforms with a distributed team, and why they went all-in on Atlassian from day one.
🔑 What you'll learn:
Using AI to solve real operational problems – turning chaotic inventory files into clean online catalogs in minutes
Why Jira sits at the center of managing work across five connected platforms
How the Atlassian for Startups program enabled enterprise-grade tooling from the start
What's next: Rovo, AI agents, and MCP capabilities on their engineering roadmap
🔗 Links:
Tasteport → tasteport.com
Aaqib Usmani on LinkedIn → linkedin.com/in/aaqibusmani
Atlassian for Startups Community Article → community.atlassian.com/forums/Startups-discussions/Startup-Stories-with-Atlassian-How-Tasteport-Turned-a-Family/td-p/3220448
💡 Building a startup? Get free access to Atlassian's tools through the Atlassian for Startups program: atlassian.com/software/startups
About Atlassian:
Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team.
Connect with Atlassian:
Subscribe: youtube.com/@Atlassian
Follow Atlassian on LinkedIn: linkedin.com/company/atlassian
Follow Atlassian on Instagram: instagram.com/atlassian
Follow Atlassian on X: twitter.com/atlassian
Follow Atlassian on Facebook: facebook.com/atlassian
