Uploaded August 2026 | Updated September 2026, 3 weeks ago
How Starbucks Is Building the Future of Global Coffee | Brian Niccol, Chairman & CEO, Starbucks
What does it take to build a global brand that can adapt to different cultures while staying true to its core identity?
In this insightful conversation, **John Defterios, Senior Advisor at APCO Worldwide**, speaks with **Brian Niccol, Chairman & CEO of Starbucks**, about the future of Starbucks, global consumer trends, technology, innovation, and the importance of human connection.
Brian Niccol shares how Starbucks can leverage its global scale and diverse customer base to bring successful products and flavors from one market to another, reflecting the idea that **“delicious products work in every market.”**
The conversation also explores how **AI and machine learning** can help Starbucks understand global patterns around what, when, and why people drink, enabling the company to deliver the right products to customers at the right time.
From sourcing high-quality coffee beans from around the world to adapting products for local tastes — such as Dubai’s popular **Iced Americano with White Chocolate Mocha** — Brian explains how Starbucks balances a strong global foundation with local innovation.
But as technology continues to transform the business, one thing remains essential: **human connection**. The relationship between baristas and customers, and the connections created inside Starbucks stores, remain at the heart of the brand.
🎙️ **Host:** John Defterios — Senior Advisor, APCO Worldwide
☕ **Guest:** Brian Niccol — Chairman & CEO, Starbucks
**Key Topics Covered:**
• The future of Starbucks and global consumer trends
• Why great products can work across markets
• AI, machine learning, and data-driven insights
• Global scale and local product innovation
• Understanding changing customer preferences
• The importance of coffee quality and sourcing
• Localizing products for different cultures
• Technology vs. the human connection
• The future of the Starbucks customer experience
Watch the full conversation for insights into how one of the world's most recognized brands is thinking about **global growth, innovation, technology, and the future of customer experience.**
#Starbucks #BrianNiccol #JohnDefterios #Coffee #Leadership #AI #Innovation #GlobalBusiness #CustomerExperience #Technology #BusinessStrategy #StarbucksCEO #APCOWorldwide
The World Governments Summit is the world’s leading platform shaping the future of governments, innovation, and global cooperation. Bringing together world leaders, policymakers, innovators, and industry experts, the Summit explores the biggest global challenges and the transformative technologies shaping the future of humanity.
From artificial intelligence, digital transformation, and smart governance to sustainability, economic growth, and future-ready societies, the World Governments Summit drives meaningful conversations that inspire innovation, progress, and international collaboration.
Watch exclusive speeches, interviews, panel discussions, and key insights from one of the world’s most influential government and innovation platforms.
Subscribe for the latest updates on global leadership, emerging technologies, future trends, policy innovation, and international cooperation.
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How Starbucks Is Building the Future of Global Coffee | Brian Niccol, Chairman & CEO, Starbucks
What does it take to build a global brand that can adapt to different cultures while staying true to its core identity?
In this insightful conversation, **John Defterios, Senior Advisor at APCO Worldwide**, speaks with **Brian Niccol, Chairman & CEO of Starbucks**, about the future of Starbucks, global consumer trends, technology, innovation, and the importance of human connection.
Brian Niccol shares how Starbucks can leverage its global scale and diverse customer base to bring successful products and flavors from one market to another, reflecting the idea that **“delicious products work in every market.”**
The conversation also explores how **AI and machine learning** can help Starbucks understand global patterns around what, when, and why people drink, enabling the company to deliver the right products to customers at the right time.
From sourcing high-quality coffee beans from around the world to adapting products for local tastes — such as Dubai’s popular **Iced Americano with White Chocolate Mocha** — Brian explains how Starbucks balances a strong global foundation with local innovation.
But as technology continues to transform the business, one thing remains essential: **human connection**. The relationship between baristas and customers, and the connections created inside Starbucks stores, remain at the heart of the brand.
🎙️ **Host:** John Defterios — Senior Advisor, APCO Worldwide
☕ **Guest:** Brian Niccol — Chairman & CEO, Starbucks
**Key Topics Covered:**
• The future of Starbucks and global consumer trends
• Why great products can work across markets
• AI, machine learning, and data-driven insights
• Global scale and local product innovation
• Understanding changing customer preferences
• The importance of coffee quality and sourcing
• Localizing products for different cultures
• Technology vs. the human connection
• The future of the Starbucks customer experience
Watch the full conversation for insights into how one of the world's most recognized brands is thinking about **global growth, innovation, technology, and the future of customer experience.**
#Starbucks #BrianNiccol #JohnDefterios #Coffee #Leadership #AI #Innovation #GlobalBusiness #CustomerExperience #Technology #BusinessStrategy #StarbucksCEO #APCOWorldwide
The World Governments Summit is the world’s leading platform shaping the future of governments, innovation, and global cooperation. Bringing together world leaders, policymakers, innovators, and industry experts, the Summit explores the biggest global challenges and the transformative technologies shaping the future of humanity.
From artificial intelligence, digital transformation, and smart governance to sustainability, economic growth, and future-ready societies, the World Governments Summit drives meaningful conversations that inspire innovation, progress, and international collaboration.
Watch exclusive speeches, interviews, panel discussions, and key insights from one of the world’s most influential government and innovation platforms.
Subscribe for the latest updates on global leadership, emerging technologies, future trends, policy innovation, and international cooperation.
🔗 Visit the World Governments Summit Website for more updates:
worldgovernmentssummit.org
Follow the World Governments Summit:
Instagram: instagram.com/Worldgovsummit
TikTok: tiktok.com/@worldgovsummit
Facebook: facebook.com/WorldGovSummit
X (Twitter): twitter.com/WorldGovSummit
LinkedIn: linkedin.com/company/world-government-summit
#WorldGovernmentsSummit #WGS #Worldgovsummit
