CNBC Make It | How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business @CNBCMakeIt | Uploaded December 2023 | Updated October 2024, 1 week ago.
Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2019, with the relaunch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.

Correction:
8:31 - Stanley has seen a growth of over 300% in sales between 2019 and 2023.

Producer: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Camera: Dmytro Savchuk
Animator: Elham Ataeiazar, Gene Kim
Reporter: Nicolas Vega
Narrator: Ashton Jackson
Additional Footage: Getty Images, Newspapers.com, Stanley

Read more about Stanley here: bit.ly/4axp4H8

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How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business